You Can Now Book A ComfortDelGro Cab On Lazada App
Singapore transport company ComfortDelGro’s phone service is now available for booking through the Lazada app. The new reservation service is placed alongside Lazada flagship features such as LazMall, RedMart and LazLive.
The e-commerce giant regularly had various partnerships with ComfortDelGro. For example, it offered $ 5 off to users who booked ComfortDelGro taxis through the Lazada app last August and November.
Additionally, amid the COVID-19 outbreak last year, a collaboration saw ComfortDelGro taxi drivers help deliver RedMart groceries as Singapore saw increased demand for delivery services. .
In January, ComfortDelGro added 25 private rental cars to its fleet as part of a test program to compete with ridesharing services like Gojek and Grab.
It also made its first foray into the lifestyle scene with the launch of a new app offering last month. Called Zig, it allows users to book a cab, plan their trip, make restaurant or hotel reservations, place one-click orders at food and beverage stores, find deals, and purchase tickets to attractions and places of entertainment.
Could Lazada be the next super app?
Lazada looks set to be Southeast Asia’s new super app.
A super app is a platform developed by a company offering various services under one roof. For example, carpooling giant Grab has developed a range of services for the region’s daily needs, from food to grocery delivery, payments and financial services.
Founded in 2012, Lazada served over 80 million annual active buyers on its platform between August 2019 and July 2020. It is also one of the 10 unicorn startups in the region valued at over one billion. US dollars ($ 1.37 billion).
Lazada, backed by Alibaba, acquired Singapore-based RedMart in 2016, which led to the migration of the online grocer to the Lazada platform. It also added a flight booking feature to its offerings for users in Singapore and the Philippines last year, and also launched a credit card with Citi.
Currently, it is operational in six countries in the region: Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.
He also found new opportunities due to the Covid-19 pandemic. LazMall, Lazada’s virtual shopping center, brought in a large selection of select brands, helping retailers reach more consumers.
This year, it also launched its first mega online-to-offline (O2O) shopping experience. Called Come Home To Lazada, it presents a complementary way for buyers to engage on both platforms.
Like Shopee and Grab, it could probably start implementing its own electronic payment systems, especially since it has already partnered with Citi. Through its collaboration with ComfortDelGro, it could also start offering microinsurance packages for trips.
Lazada is growing steadily and seems to be venturing into the super apps space, especially with the introduction of ComfortDelGro’s telephony services on its platform.
Featured Image Credit: Asia / Eco-Business Campaign
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