Wine Subscription & Delivery Service In KL

Author’s Blurb: I would usually buy the cheapest bottle of red wine at the store because my partner and I couldn’t tell the difference, as was Leslie Knope of Parks & Recreation. It doesn’t make sense to splurge on the finer ones because it’s not like we have enough experience to compare them anyway.

For Hwei-Kim Chin (Kim) and her partner, the joy of drinking wine comes from exploring, trying new things and gradually developing their palate.

Through their wine subscription service, Pour Decisions, they hope to help others easily discover wines at reasonable prices.

Fill the empty glass

Just a day before the AGC, the couple had returned from their full-time job in Yangon, Cambodia, to work from their home in Malaysia. When they stock up on essentials – including wines for them – at the grocery store, they quickly tire of the options on offer.

“We realized very quickly that even though all the grocery stores we visited had aisles and wine aisles, they were all from the same identical brands,” Kim said.

And so their market research began when they discovered that others are also eager to switch from entry-level wines to more boutique alternatives. However, most did not know where to start and were intimidated by the wine sellers who approached them in the stores.

They also found that many people, especially millennials, placed a high value on quality, convenience, and the overall experience. This market is also more open to testing new concepts.

It was also an opportune time, given that more wine delivery services are commonplace for those in Klang Valley since the AGC.

The wines are securely packaged in the box / Image Credit: Pour Decisions

Now, the wine subscription service is not new to Malaysia. There used to be one called Wine Club by Wine Talk, but from a quick Google search it appears they have stopped offering this service.

However, Kim is convinced that Pour Decisions is sustainable because its business model is built around service to its customers. As a business, they will constantly evolve to stay relevant to the ever-changing demand of their customers by engaging them on social media.

She joked: “We also thought that in the worst-case scenario where the business didn’t perform well, we would just be stuck with a bouquet of wines that we really love. We were also able to negotiate a very good price for them. 100% validation! “

A bottle of monthly pleasure

For RM270 per month, Pour Decisions will deliver three 750 ml bottles of wine including 1 red, 1 white and 1 “fun”.

The fun bottle could be anything from a Prosecco to a rosé, or an under-the-radar white or red bottle the couple recently discovered.

Each month’s box will follow a distinct theme that can revolve around the origin of a wine, such as its region, climate, terroirs, agricultural practices, etc.

For example, the theme for December was small family vineyards, while for January, organic wines. For February, they will follow the theme of coastal vibrations.

They collaborated with @nookflowers for Chinese New Year and Valentine’s Day boxes in February / Image Credit: Pour Decisions

Because the company primarily targets wine novices, a QR code is printed on each box. This will take customers to a brief overview of the theme of the month and the basic story behind each bottle.

“Each bottle has a story, a place of origin, and at least a handful of people who have worked hard to bring it to us from the vineyard. We aim to make every consumer experience a little more enjoyable and enjoyable this way, ”Kim said.

Pour Decisions says in its FAQ that customers will not be able to find these wines anywhere else.

That’s because the wines are sourced from independent winemakers and wineries less often found in regular grocery stores.

Although that’s not to say that the latter varieties aren’t good, as they’re popular for a reason. But the couple found another pleasure in tasting new varieties from smaller and lesser-known vineyards.

A subscription without commitment

Subscription boxes are sent on the first Wednesday of each month for a delivery charge of RM 10 for those outside of KL.

Although they call themselves a subscription service, subscribers are allowed to cancel anytime or skip a few months depending on their personal preferences.

Since most are not allowed in bars during MCO, Kim said that MCO 2.0 has actually facilitated their growth since early November last year.

In their 3 months of activity, they reported that returning customers made up at least 70% of their customer base. For Decisions, the number of new subscribers is also increasing every month.

Each month brings a new variety / Image credit: Pour Decisions and @heritagewinesuk

In the long run, they will seek to combine wine and technology using algorithms and data. This will be done so that customers can receive personalized wine recommendations based on their unique preferences.

Kim admitted that this was not a new idea and that it has already gained ground in the United States and Europe. But his goal remains: wine must be more accessible, more practical and easier to taste.

Conclusion: Due to the low engagement their subscription model offers, I can surely see the value of ordering it as and when I want. For 90 RM per bottle, this is also very good value for money. I think it’s well suited for beginners like me who don’t know where to start in trying to understand wines better.

  • You can read more about Pour Decisions here.
  • You can read more about other Malaysian startups here.

Featured Image Credit: Hwei-Kim Chin and Keon Wong, Co-Founders of Pour Decisions

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Jothi Venkat

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