why data security and privacy are key for cloud storage

Everything can be handled online these days. As people depend on the Internet for their daily needs, many also depend on the Internet for storing their personal data.

This increase in the adoption of online storage means that more personal data – from photos and official documents to sensitive documents – is floating in the cloud, making it a tempting target for cybercriminals.

The theft and exploitation of this data can lead to significant financial losses and devastating personal impact. As such, it is essential that users take the necessary protective measures to prevent these data theft scams.

Why privacy breach is a serious problem

Breaches of privacy can happen to any user and any business, and be damaging.

For example, in November 2019, Alibaba’s Chinese shopping site, Taobao, was hit by an attack that affected more than 1.1 billion user data.

The attack unfolded over eight months as a Chinese software developer scoured the site, secretly scraping user information until Alibaba noticed what was going on. The stolen data included user IDs, cell phone numbers and customer reviews.

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Image Credit: Pixabay

In Singapore, the phone company MyRepublic suffered a data breach where the personal data – such as scanned copies of customer NRICs – of nearly 80,000 users were affected. The incident took place on August 29, 2021 on a third-party data storage platform used to store the personal data of MyRepublic mobile customers.

These data breaches may seem unrelated at first glance, but they can lead to deeper issues. This could be information that fraudsters can use to financially exploit and rip off data breach users, as well as their friends and family members.

Common data scams in Singapore are phishing and social media identity theft scams.

Phishing scams occur when crooks send an official-looking email or text message claiming to be from a reputable organization that you deal with on a regular basis, such as your bank. Scammers use personal data to trick victims into disclosing their credit card or banking information.

Work at home
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Social media identity theft scams happen when a scammer pretends to be a friend or loved one in distress. He or she will try to take advantage of someone’s worry for another to steal money or steal their data.

These scammers often pose as bank workers and gain access to victims’ bank accounts or their bank card information and perform unauthorized transactions.

As more and more scammers roam the internet to prowl victims in Singapore, it is of great concern to us to take precautionary measures on our personal data online.

We can do this by tapping on the right data storage provider to avoid security breaches and future issues.

Treasure Cloud: A Privacy-Focused Cloud Storage Provider

With a focus on privacy, Singapore-based Treasure Cloud was launched by a team of cybersecurity experts who have spent their careers developing the technology that has secured the assets of banks, consulting firms and telecommunications giants.

Its data storage service also offers “client-side” encryption.

“This means that every time a file leaves your device, it is encrypted with your unique key and will never be seen or accessed in plain text by third parties – not even by us. Your keys are uniquely generated to be used only by you, ”the company explained.

treasure cloud
Image Credit: Treasure Cloud

In other words, only you will know your encryption key, and even Treasure Cloud employees will never be able to decrypt your files.

Encryption scrambles a file with a secret key so that it becomes unreadable. In order to decrypt the file and recover the original information, one needs to know the secret key and the particular algorithm used to scramble the file.

“Your files are encrypted whether they are in storage, in transit, or in use. You alone control who can access the files that matter to you, ”added Treasure Cloud.

While data privacy is a major concern, Treasure Cloud has observed that the majority of mainstream internet users do not actively seek solutions that truly protect the privacy of their data.

Looking at how data breaches can happen even to large organizations like Alibaba, it’s crucial that internet users take the initiative to protect their personal data.

Another concern of Treasure Cloud is the lack of data privacy protection that users have when using other cloud storage providers.

Treasure Cloud said many accept the status quo and continue to use cloud solutions that work for them and don’t really wonder how they give up their rights to big tech when using their cloud storage solutions.

“For example, on cloud storage platforms like Google, we have found that when signing up for cloud storage you have to agree to the terms and conditions and that usually means giving your data permission to be viewed. , analyzed and even sold, “It said.

“We decided that was fundamentally wrong, so we decided to create a truly private solution for users to store their data. With client-side encryption, our technology promises that your privacy is never compromised.

What are the advantages and features of Treasure Cloud?

Unlike other cloud storage accounts where each account stores data separately with different login information, Treasure Cloud is the only platform that allows you to connect other cloud storage accounts in one place.

Treasure Cloud’s web interface is easy to use, with smooth animations for each action and clear navigation tools. It also offers mobile apps for iOS and Android devices, and its Windows-only desktop app is currently in beta.

Treasure Cloud is working with notable technology providers such as Amazon Web Services (AWS), Microsoft Azure, and Intel to build its cloud storage product. This means that decent upload and download speeds are pretty much guaranteed.

AWS provides the storage for the Treasure Cloud storage, Microsoft Azure provides the processing power for the platform, while Intel supports it via the users and storage’s encrypted private keys.

Meanwhile, Treasure Cloud can encrypt files on third party storage platforms like Google Drive, Dropbox, and Box, when user uploads them through Treasure Cloud to third party storage.

treasure cloud
Image Credit: Treasure Cloud

“You can connect your cloud accounts so you can manage, share and search all of your files in one place. No more fragmented cloud storage and no more worrying about compromising your privacy, ”he said.

This means that users can preview files from other accounts, as well as copy, delete, or move them. This can be very useful for people with multiple cloud accounts who need a hub to access all of their cloud data.

To copy or move files, customers simply select one or more files and then select “Copy” or “Move” from the navigation bar at the top of the platform. They can also select multiple files and move them all at once.

Treasure Cloud also provides previews for images, videos, sounds and several types of documents such as PDFs, Microsoft Word documents.

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Image Credit: Treasure Cloud

Users can also share files with others with the peace of mind that only the intended recipient will have access. In transit or in use, files are protected from malicious interference, Treasure Cloud said.

Additionally, they can use password protection for file sharing as an additional layer of security.

When creating an account, users can also opt for the zero knowledge service for another layer of security. This feature prevents Treasure Cloud from storing recovery keys for your account, so be sure to securely back up your unique recovery keys if you choose this option.

How to create a Treasure Cloud account

New customers just need to go to the registration page on Treasure Cloud and enter their email address.

An email with a secure verification code to validate the address will be sent within seconds. Users then enter the verification code to finalize account creation.

The Standard account is free, with an initial storage space of 10 GB. Users can link up to three cloud accounts, and there is no limit on downloads and uploads. Other top-level accounts are for 1TB and 4TB storage space, and require a premium monthly fee starting at US $ 9.99.

treasure cloud
Image Credit: Treasure Cloud

Get 10 GB free for every successful referral

To sweeten the deal, Treasure Cloud adds 10 GB of storage to each user’s account for each successful referral, up to 800 GB. The named person will also receive an additional 10 GB on the account.

To send a referral, users can click their profile button on Treasure Cloud, go to “Settings” and select “Referrals”. A unique referral link will be available for customers to share with their friends and family.

Alternatively, users can invite directly from the “invitation box” under “Settings”, or when they arrive at the web application landing page.

Once the invitation is accepted, you will receive a notification and immediately receive 10 GB of bonus storage for the successful invitation.

You can create an account with Treasure Cloud here.

This article was written in collaboration with Treasure Cloud.

Featured Image Credit: Treasure Cloud, LancerX

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