Asia’s First and Largest Healthy Food Chain SaladStop! The group announced today (November 15) that it has closed a S $ 12 million Series B investment round led by Temasek.
The cycle was oversubscribed and saw the participation of new investors Vulcan Capital, K3 Ventures and East Ventures, as well as existing investor DSG Consumer Partners.
Founded in 2009 by father and son Daniel and Adrien Desbaillets, co-managed by his daughter Katherine and his son-in-law Frantz Braha, the Group sought to shake up the traditional model of fast food, and was the first to offer menus healthy and nutritious to customers across Asia.
The family business was first founded in Singapore and currently operates 69 outlets in eight markets – Singapore, Hong Kong, Indonesia, Vietnam, Philippines, Japan, Korea and Spain – with more than 800 employees.
The Stop salad! The group’s brands include SaladStop !, Heybo, Wooshi and GoodFoodPeople through an online and offline hybrid model.
SaladStop! aims to become the leading personalized nutrition company in Asia by significantly deepening the Group’s existing footprint through new cloud kitchens, fostering more technological growth with its proprietary technologies and leveraging its deeply integrated ecosystem food technology partners.
Launch in four new countries by 2025
Adrien Desbaillets, CEO and co-founder of SaladStop! Group qualified this fundraising as a “major milestone” for the Group.
The Covid-19 has accelerated the Group’s push to go digital, with more than 50% of sales now made online and a substantial portion via the Group’s direct channels.
“The pandemic has demonstrated the resilience of our business in all markets and accelerated our push online. Powered by innovative and proprietary technologies, a cloud kitchen network and a new generation of transparent, technological and scalable health food brands, we are excited to partner with such strategic and value-aligned investors to dramatically evolve the business to new heights. ,” he said.
This new injection of funds will be used to accelerate the Group’s digital transformation as well as to deepen the Group’s expansion in Asia.
It is looking to enter four new countries by 2025 and gain a foothold in second tier cities through the continued expansion of its cloud kitchen model.
“We have built an extensive infrastructure across the region over the past few years and will continue to leverage our technological capabilities and our proprietary cloud kitchen operating model to accelerate our growth in emerging markets,” said Frantz Braha. , Director of Growth for SaladStop! Group.
Today, SaladeStop! The group targets an addressable market of 69 million people in 11 cities and aims to serve more than 20 million meals by 2025.
Continuing its mission to build a food solution for the future, SaladStop! accelerate its investments in food sustainability, focusing on ingredient traceability and opening the group’s first net zero outlet in 2022, in line with Singapore’s 30 × 30 targets.
The Group has already launched numerous initiatives to reduce its carbon footprint, in particular by offering plant-based foods, ingredients from sustainable sources, green packaging, by supporting reforestation programs and by being the first and only company in Asia to allow customers to offset their meals with carbon.
Earlier this month, SaladStop! launched Good Food People, a new online plant-based grocery store, which offers the largest selection of protein alternatives to meat in Singapore, along with ready-to-reheat options and homemade sauces, dressings and other items.
“As the leading healthy food chain in Asia, we want to lead change in the food industry, especially in these difficult times, given not only the effects of the pandemic on the health and well-being of people, but also with the current disruption of supply chains and the extraordinary threat posed by climate change ”, said Katherine Desbaillets Braha, Chief Brand Officer of SaladStop! Group.
“Our family’s mission is to empower our customers to understand and measure the full impact of their food choices, not only on their health, but on the health of the planet. “
Featured Image Credit: SaladStop! via Facebook
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