Health has always been at the forefront of what Ethel Tan does for her work and personal time.
The Singapore Management University graduate honed her passion into a career by becoming an indoor cycling instructor, then took it a step further by founding Noah – a low-key digital clinic for men – with her co-founder Sean Low in September of the last year. .
Six months later, the duo launched Zoey in March 2021, a new telemedicine platform that covers all aspects of women’s health.
“We knew we wanted to change the way people experienced quality healthcare, and especially in times of a pandemic the telemedicine game had to come into the limelight,” Ethel said.
Birth control delivered in four hours
Ethel told Vulcan Post that when the breaker was imposed on Singapore, she realized how embarrassing it was to get a simple refill on her prescription for birth control pills.
It didn’t make sense to risk catching Covid-19 and take strict precautions just to get birth control in a clinic.
Even though there were telemedicine players offering birth control pills, the downside was that clients had to wait a day or two before receiving their prescriptions. In addition, their prices are rather high.
That’s why she felt Zoey needed to be more practical and use the same four-hour free delivery model as Noah to provide a more affordable solution for women.
|Singapore Women’s Health Service Providers||Delivery time||Cost|
|Zoey (birth control pills)||4 hours (without delivery costs)||From S $ 16 / month|
|Ease Healthcare (birth control pills)||2-3 working days (free)|
4 hours (free with a doctor’s appointment or, for refills and drug purchases after an appointment)
|From S $ 23|
|Ferne Health (emergency contraceptive only)||Within 3 hours after consultation with the doctor||S $ 75|
The team knew how important privacy, speed and cost were to the patient experience, so they designed Zoey’s entire business around them – from her text consultations to her free delivery service and four-hour discreet.
A gap in women’s health care
Zoey, however, doesn’t just focus on access to sexual health care. Instead, it aims to create new expectations of what women expect from telemedicine.
At the product level, what sets the platform apart is its vision to strive to provide comprehensive health solutions for women.
Looking at the scene of online women’s health clinics in Singapore, we noticed a gap in their service offerings – primarily focused on sexual health. We wanted to bring a more holistic approach to health care for women, in addition to the physical aspect.
Ethel Tan, co-founder of Zoey
Although getting help with mental health is still largely taboo today, Ethel told Vulcan Post that her therapy sessions at college have been found to be very effective in helping her overcome the challenges she faces. was facing at the time.
However, after graduating and entering the workforce, she admitted that pursuing therapy was “way too expensive” for someone with a starting salary.
This is how she came up with the idea to go beyond sexual health and integrate mental health and other affordable treatments into Zoey’s range of services.
According to Ethel, the team saw a great latent interest in Zoey’s mental health offerings, in part due to the current climate of uncertainty and the need to isolate themselves from others for long periods of time.
Women are knowledgeable about healthcare solutions, so there is nothing to be ashamed of in seeking treatment for them. However, when it comes to more sensitive conditions, related to sexual or even mental health, women tend to receive judgment from others. That’s why Zoey makes a point of keeping everything confidential, valuing the privacy of all members.
Some of the other treatments currently available on Zoey include smoking cessation, acne, and even hair loss.
Zoey is also on the Ministry of Health (MOH) list of direct telemedicine providers and has also successfully joined a panel of medical experts.
Single platform for everything related to women’s health
Telemedicine is not new, but its popularity has grown by leaps and bounds over the past year.
Before Covid-19, the industry aimed to convince users to trust the platform and the doctors they couldn’t see. However, telemedicine now offers accessible healthcare to consumers already conditioned to trust online services.
Even though Zoey is still a new player in the market at around two months old, she already has a few thousand women in Singapore as clients.
We’re always trying to understand our customers better, figure out what they need, but we’re also seeing more and more registrations every day.
When it comes to scaling healthcare solutions, we’ve learned a lot from Noah, and we’re putting those learnings to good use here. For the record, Zoey is growing twice as fast as Noah, helping to set new expectations in the category.
Ethel Tan, co-founder of Zoey
“Zoey’s goal is to be a one-stop-shop for everything related to women’s health. We are continually working with physicians and medical advisors to improve and provide more services to our members to meet all of their health needs, ”said Ethel.
Featured Image Credit: Zoey
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