STB and Klook Launch S$2M Partnership To Boost Local Tourism
The Singapore Tourism Board (STB) has partnered with online travel booking platform Klook to launch a S $ 2 million partnership.
The partnership is part of Singapore’s $ 45 million SingaporeRediscovers campaign to promote local tourism and lifestyle offerings.
STB and Klook today (September 14) released a joint statement on the partnership, in which they said they share a common goal of encouraging locals to explore and experience a “different side of Singapore”.
The partnership begins in September and will last for seven months.
Organized promotions, content development and digital marketing
The partnership is based on marketing and will focus on three areas: organized promotions for products and experiences, content development and digital marketing to increase spend.
Companies are encouraged to develop new experiences and product offerings for consumers, which will be organized into “attractive offers to attract different interest groups”.
For example, a stay at Mandarin Orchard Singapore can be combined with an art jam session at Orchard Road.
STB and Klook will also co-invest in digital marketing and content creation efforts to increase the reach of these packages.
The ultimate goal is to increase footfall in local neighborhoods such as Orchard Road, Chinatown, Civic District and Katong-Joo Chiat.
Go on a “vacation in Singapore”
Due to the lack of overseas travel, Singapore has seen a significant drop in tourism dollars.
According to Channel News Asia, there were 880 visitor arrivals in May, down 99.9% year-on-year.
This is why Singaporeans are encouraged to take a local vacation, dubbed “Singapore Vacation”, to boost local business and economy.
The SingaporeRediscovers campaign is designed to make Singaporeans ‘discover Singapore with a fresh eye’.
As part of the campaign, STB collaborated with businesses and associations to deliver compelling promotions and unique experiences, in categories such as retail, food and beverage, hotels, tours and attractions. .
Last month, Deputy Prime Minister Heng Swee Keat also announced that $ 320 million in tourism credits would be given to Singaporeans in an effort to encourage domestic tourism.
He urged Singaporeans to take the opportunity to explore Singapore’s local culture and heritage, nature, art and architecture.
How Klook is navigating the pandemic
Earlier this year, the Hong Kong-based travel start-up announced measures such as layoffs to cut costs amid the pandemic.
However, he did manage to successfully switch to home experiences during the breaker era in Singapore, as well as exclusive interactive tours of famous landmarks.
With the easing of foreclosure measures in Singapore, Klook has also reintroduced packages and discounts to boost local tourism.
Marcus Yong, Klook’s vice president of marketing for Asia-Pacific, said the company hopes to help companies create collective demand and revive the industry.
“Through this partnership, we hope to bring back a sense of joy and adventure as locals explore their own backyards,” he added.
Featured Image Credit: Time Out
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