see your custom PC get built, test it

For avid gamers, you know Dreamcore as a top place to get custom PCs.

The company was started by three Singaporeans – Shaun Tan, Eugene Lim, and Kwan Wei Zhong – who all met at a computer show (no surprises there).

Founders of Dreamcore
Image Credit: Vulcan Post

Wei Zhong and Eugene worked for competing companies, and Shaun convinced them to come together to create Dreamcore.

Since its inception in 2016, it has taken one step at a time – winning over 1,000 five-star reviews, earning one of the top 15 recipients of the 2021 Emerging Enterprise Award, achieving more than double the growth from a year on the other and a 50 percent increase in staff.

The Dreamcore team now numbers 30 and, as part of its fifth anniversary celebrations, today (November 25) unveiled its new 10,000 square foot space as part of its commitment to holistic service. .

Dubbed Dream Center, it functions as an expanded office and retail space, equipped with concierge and service areas, as well as a state-of-the-art PC assembly. It also has a dedicated e-sports training center and an integrated gaming experience center.

Here’s what to expect when you head to Dream Center when they officially open to the public on December 1.

The ultimate guided customer experience

Dreamcentre Play Center
Image Credit: Dreamcore

Entering Dream Center is both inviting and exciting – you’ll first be greeted by a mural commissioned by a local artist.

With futuristic indoor trees, sleek chrome finishes, and rows of gaming chairs, you’ll never want to leave the Dream Center again. In fact, you don’t have to.

The interactive and experiential play center is where you can try out the Dreamcore product line, and you’re free to stick around for as long as you like. They aren’t just polite when they say that; Dreamcore wants you to feel right at home in their space.

Configuration station at Dreamcore
Image Credit: Vulcan Post

Dreamcore truly understands that the world of custom builds, PCs, and even electronics can be intimidating and scary for some. As such, the Dream Center is equipped with friendly staff who will never try to sell you their products and are always ready to ask your questions.

There are three on-site setup stations where you can ask any questions that come to mind. Dreamcore sees this as a separate concierge service that adds to the customer experience.

People may have some perception of custom builds. The challenge is to help them overcome certain barriers around perceived complexity and the hassle of it. It can be a fluid and informed process and that is what we have served to deliver.

– Shaun Tan, Founder and CEO of Dreamcore

The Dream Factory and a space dedicated to eSports

Dreamcore new office space
Image Credit: Vulcan Post

The main philosophy of Dreamcore is trust. That’s why they opted – in Shaun’s words – “a Din Tai Fung style open kitchen concept” where you can witness your PC being assembled on site, if you’re lucky, of course.

It is this transparency, both literally and figuratively, that Dreamcore wants to promote with this new retail store. This way you can always be sure of the quality you are getting and take a peek into the world of custom PC building.

Behind the people who assemble your keyboard is another cycle of quality control where the diligent staff of Dreamcore’s backend team perform various checks on your PC.

Dreamcore eSports training area
Image Credit: Vulcan Post

Dream Center is more than a retail space. It is also a training room dedicated to e-sport.

One of Dreamcore’s current partners is Paper Rex, which is Southeast Asia’s sole representative at this year’s Valorant Champions Tour Masters, an international esports tournament in Berlin.

Where the magic happens

Along with a chic new retail space with spacious showrooms, Dreamcentre is where all the “dream makers” make all the magic happen.

We got to take a look at their “Skunk Room” or R&D room, where Shaun and another staff member design and test all of the products we see under Dreamcore.

Dreamcore new office
Image Credit: Vulcan Post

There is a comfortable staff lunch area which is equipped with a giant pantry and game console for staff to relax.

It’s a flurry of activity at Dreamcore’s new Dreamcentre, and that only describes all the exciting things they have in store for us.

The public can visit Dream Center at Precise Tree starting December 1. They are open from 11 a.m. to 8 p.m. Monday to Friday and from 11 a.m. to 6 p.m. on weekends.

Featured Image Credit: Vulcan Post

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