Ryde Steers Into “Ultra-Luxury Market” With New Premium Ride Service
Singaporean company Ryde announced today (April 21) that it will launch a new premium transportation service. Dubbed RydeLUXE, it is still in beta testing, but will officially launch on April 29.
With RydeLUXE, users will be matched with professional pilots with the highest ratings on the Ryde app. The currently accepted car models are the six-seater Toyota Alphard and Vellfire.
According to the firm, the latest addition is aimed at business leaders, tourists and high-end customers on special occasions.
Ryde also said he expects “most of the demand will come from the city center,” adding that business demand is expected to come from multinationals, small businesses, hotels and restaurants.
Through a partnership with Ryde, business owners, restaurants and hotels can provide this service to its customers looking for a premium commute.
The indicative rates during off-peak hours are S $ 25 from Tanglin to Bugis and S $ 50 from Bugis to Changi Business Park. Reservations on demand and in advance will be accepted.
Ryde is well aware that the luxury market has been severely affected by the Covid-19 pandemic, which has negatively impacted driver income.
In response to this, Ryde said he will charge partner drivers a 10% service charge to provide them with jobs and also allow them to bring more home for each completed ride.
“The launch of RydeLUXE reflects our belief and commitment to introduce innovative features to the ridesharing market. It also marks an important milestone for us as we enter the ultra-luxury market and serve a different customer base, ”said Terence Zou, Founder and CEO of Ryde Technologies.
To date, Ryde’s app has been downloaded almost 700,000 times. Ryde sees continued growth in driver and passenger registrations as more users seek out alternatives to incumbents.
Interested users can register and enjoy the premium rides by downloading the Ryde app from the Apple App Store and Google PlayStore.
Featured Image Credit: Rojak Daily / Toyota Singapore
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