Robinsons to make a comeback as an online store on June 24

Local department store Robinsons announced today (June 10) its return as an online store. It comes after the 163-year-old brand was released in Singapore in January this year.

The site ( goes live on June 24 and is described by Robinsons as “a fully digital, state-of-the-art, vertically integrated, online department store.”

Robinsons Online’s product offering includes over 200 specially selected brands – some familiar, some local, some new to the market. Customers can also expect collaborations that will begin exclusively on the new platform.

Savvy shoppers can now submit their email address online to sign up for early access and take advantage of exclusive specials.

New independent Robinsons Department Stores Online Pte Ltd will be led by Jordan Prainito, former Managing Director of Canningvale Australia, one of Australia’s fastest growing online businesses.

I am delighted to relaunch such an iconic brand. The brand has a rich history, and it resonates strongly with Singaporean and Southeast Asian customers. It just needs to be catapulted into the 21st century. The global pandemic has accelerated the widespread adoption of online shopping (so) we believe now is the time to shift to a digital-centric strategy.

Singaporeans are avid online shoppers (and) Robinsons Online won’t disappoint. The website is easy to navigate, visually appealing, perfectly organized and will provide a reliable, safe and secure payment process.

– Jordan Prainito, new Managing Director of Robinsons Singapore

The brand is also hiring Singaporeans for various positions at the company and has already hired two former Robinsons employees.

Jordan Prainito, new Managing Director of Robinsons Singapore
Jordan Prainito, new Managing Director of Robinsons Singapore / Image credit: Australian Financial Review

According to the Australian Financial Review, Jordan first heard of Robinsons when he was a student in Singapore and introduced the acquisition to his family, who were looking for ways to grow their burgeoning e-commerce business in Singapore. ‘foreign.

Going forward, Robinsons will be run as a separate entity from Melbourne-based Canningvale, which sells linens, towels and household items, primarily direct to consumers through its own website.

The Australian Financial Review report also said Canningvale plans to launch the online department store in Malaysia next year and possibly expand to other Southeast Asian countries “if all goes well. good”.

It had closed after suffering heavy losses

The Business Times reported on October 30 that the retail giant will be leaving Singapore for good, after losses in recent years.

According to the report, the department store has recorded at least six years of losses amid declining revenues. Financial records show the company recorded losses of up to S $ 54.4 million in 2018.

Its revenue also declined, and it generated S $ 153.8 million in revenue in 2018, compared to S $ 257.3 million in 2014.

Its stores in Malaysia also went through a similar liquidation process.

Featured Image Credit: InDesign Live Singapore

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