Ride-Hailing App TADA Launches Wet Market Delivery Service In S’pore

In July 2018, MVL Foundation Pte Ltd (Mass Vehicle Ledger, MVL) launched its blockchain-based tele-assistance application in Singapore.

Today, he announced the launch of TADA Fresh Market, a multi-market online shopping platform. It delivers groceries from Singapore’s wet markets right to your doorstep.

Explaining the movement behind this new launch, TADA felt that wet markets offer more value and freshness to buyers.

However, as they are not well connected to digital distribution channels, TADA Fresh Market aims to bridge the offline to online delivery gap.

Tekka market fish stall
Tekka Market Fish Stall / Image Credit: TADA

Currently, TADA offers delivery of products like vegetables, fruits, seafood, meat and poultry from 36 stalls through the wet markets of Tekka and Tiong Bahru.

Buyers must place a minimum order of S $ 30 to purchase from TADA Fresh Market. A minimum spend of S $ 50 will qualify buyers for free shipping, but a shipping charge of S $ 3.85 will be charged for orders under S $ 50.

Singtel, SAFRA and NTUC members will benefit from discounts on the platform.

TADA Fresh Market intends to serve and nurture the ecosystem of wet market sellers, drivers and buyers, and foster a fair distribution of the value created.

Drivers are paid through the TADA app for delivery, while sellers are paid by bank transfer for goods sold on the next business day.

According to the National Heritage Board, there are around 107 wet markets in Singapore, and TADA Fresh Market will soon integrate more vendors from other markets, including those in Bedok, in the next phase of this wet market digitization campaign.

“With TADA Fresh Market, we want to be a game-changer for the wet market business in Singapore, which was very traditional and heavily reliant on cash transactions in the past,” said Jonathan Chua, South East Asia, Managing Director of TADA.

“COVID-19 has accelerated the digitization of small business owners, including those in wet markets, and now the old and new generation of grocers are more willing to go online and be more receptive to the technologies that support their business. We are excited to harness their openness to technology and unlock economic value. “

After the first breaker, online shopping for groceries increased in Singapore. Since its soft launch, approximately 90% of TADA Fresh Market customers have returned to the website to re-purchase wet market products.

Featured Image Credit: TADA

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Jothi Venkat

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