realme Is The #2 Brand In Malaysia’s Smartphone Market In 2020

[This is a sponsored article with realme.]

If you’ve been on the hunt for a new phone in the past 2 years, you may have heard of an emerging brand by the name of realme.

Since its inception, realme has launched 20 devices in two years and the young brand has entered more than 61 markets around the world. Locally, realme Malaysia is the second largest smartphone brand and the company has experienced quarterly growth of 50% this year.

And according to a study by Counterpoint, they saw 132% growth in the third quarter of 2020 due to the large product portfolio. In fact, they are also one of the biggest smartphone brands in India.

With such a variety of offerings, it’s not hard to find one that suits budgets and consumers’ needs.

realme’s Gunning to be the real deal for affordable mobile phones

For example, the new realme narzo 20 Pro is just priced at RM1199 and is equipped with a 90Hz, 6.5 inch FullHD + full screen display with 4500mAh battery with 65W SuperDart charge. .

The phone’s camera is no slouch either, it sports a quad 48-megapixel AI rear camera setup and a built-in 16-megapixel selfie camera.

realme narzo 20 Pro in White Knight / Image Credit: realme

Moving forward even during a pandemic

In Counterpoint’s latest report, realme is now the fastest growing brand to reach the 50 million sales worldwide, ahead of big brands like Samsung, Apple and Huawei. It only took 9 quarters to achieve this as well.

2020 has proven to be a historic year for the company. The brand shipped 14.8 million smartphones across the market in the third quarter of 2020, recording it as the best quarterly shipment for the company.

Following in the footsteps of other tech brands, they have judiciously diversified their offerings into AI of Things (AIoT) products such as realme smart TVs, Sonic Electric toothbrushes, wireless headphones, smartwatches and smart scales. .

Realme TV and Realme Smart Scale / Image credit: realme

Consistency in records

“According to the recent e-Conomy 2020 report launched by Google, Bain and Temasek, more than one in three digital service users are new due to the pandemic. And we expect Malaysia’s internet economy to grow 3 times to reach $ 30 billion in 2025.

Mobile connectivity will play an important role in our economic trajectory, and I am happy to see realme Malaysia continue to play an important role in this ecosystem by launching delicious products on its YouTube channel.

As of September and October, realme phones were among the top 10 most popular Google searches in Malaysia during those months. Thank you Realme Malaysia and congratulations on this incredible milestone that we can be proud of. “

Marc Woo, Managing Director of Google Malaysia

Marc Woo, Managing Director of Google Malaysia / Image credit: Google Malaysia

This is a great achievement, because due to the pandemic many income groups are tightening their belts. They are more careful in their spending. Affordability has become a key factor in consumer choices, and therefore realme meets the needs of this audience.

This year they are proving to be the brand to beat again in terms of sales.

Sherry Tan, Commercial Director of Lazada Malaysia, said: “It was a pleasure to see how realme further expanded its digital presence to Lazada Malaysia and became one of the fastest growing LazMall brands this year in the category. Mobile & Tablets. We look forward to continuing to reach new milestones together! “

Sherry Tan, Lazada Malaysia Business Manager / Image Credit: Lazada

They also made a name for themselves on Shopee in this year’s 11.11 sales.

“We are honored to be realme’s trusted e-commerce partner. From smartphones and wearable devices to health products and lifestyle offerings, realme’s wide range of products are loved by many Malaysians who shop on Shopee.

This makes realme one of the best-selling mobile and gadget brands on the platform. Shopee congratulates realme on this new milestone that they’ve unlocked, and we look forward to exciting times to come. “

Ian Ho, Regional Managing Director, Shopee

Ian Ho, Regional Managing Director of Shopee / Image Credit: Shopee

In an already saturated market filled with tech gadgets, consumers are spoiled for choice. To stand out, the right strategies must be used alongside a good understanding of what consumers really need. If anything, the numbers have shown that realme has seized the opportunity to meet those demands.

realme already has something up its sleeves for the next device. You can keep an eye on their Facebook and Instagram for more.

Featured Image Credit: realme


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Jothi Venkat

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