PropertyGuru’s Virtual Expo 2020 Lists Properties From 10 Countries
Virtual events have sprouted recently thanks to the pandemic.
Ever since citizens were urged to stay at home, event companies have been forced to devise ways for the annual functions to continue.
PropertyGuru has launched its fully online event, Asia Virtual Property Expo.
The exhibition is joined by many developers established in 10 countries, including Malaysia, Indonesia, Singapore, Thailand, United Kingdom and Cambodia, to name a few.
Zoom on the Expo
When you enter the site, you land outside the virtual expo stadium.
Once you enter the building, you will see the different countries in their own respective rooms.
Choosing a country’s hall will bring you into a familiar sight for exhibits.
Stands in rooms can be filtered by property types, where you can choose to see only those that feature real estate, apartments, stores, condos or the like.
Its location filter will allow you to choose the state you want to see and a price filter to select your budget range.
However, the latter seems pretty redundant as once you go in to see the property details, you might not even be able to find the information for the price of an listing.
When you choose a booth, you will come across an avatar standing near a podium that you can chat with.
Each stand is also decorated with a few posters, intended to illustrate the various advertisements offered by the company.
Click on the information icon to access the details of each ad.
There you will find basic information about the project information, key points and a brief description of the property.
In terms of details presented, most of the necessities are there.
Facilities in and around the property, length of occupancy, size of units, location of the property (with a map) and date the project will be ready.
You can also view the site maps of each advertised unit and compare them.
The expo also gives you the opportunity to try 360° tours of properties. Unfortunately, this feature was not very obviously placed and was inconvenient to find.
To access this feature, you will need to click on the first image in the project information tab.
Within the tour, you have the option to move around by clicking on the target points while hovering.
It should be noted that the virtual tours are hosted by external links and that they each have their own unique features such as measurement tools, slideshows or dollhouse views.
After browsing the list, you can register your interest on site, or contact the manager via Whatsapp or Line to find out more about the property.
Although the exhibit claims to feature over 300 listings from different countries, not all booths will show the details of their listings.
If the details are not available, the message will appear.
This was the case with many international stands outside of Malaysia, Singapore and Indonesia.
In addition, different countries will also present their information in their respective languages.
In Thailand, details will appear in Thai, while those in Indonesia will be in Indonesian.
The Indonesian stalls actually had one of the most different experiences.
When you click on a project’s details, you won’t see any property information, but instead it will show you the loan options available from Bank Negara Indonesia (BNI).
It’s something, but not quite there
Virtual exhibition is an important step in bringing IRL events into the digital sphere.
The concept of PropertyGuru may be something that we will see for other types of exhibitions, like college and university fairs, for example.
Overall, this is a step in the right direction with the new standard, but there is a lot to improve.
On the one hand, the information displayed on the lists could be more uniform in all kiosks and in all countries.
PropertyGuru could define a template for the information each developer needs to provide, such as pricing.
If they omit critical items, they should be made aware of their incomplete details.
This consistency would help participants navigate the lists in a more systematized way and be able to expect the same amount of information throughout.
For the unavailable announcements, they should have been left out from the start. This way, attendees won’t waste their time trying to look at properties that aren’t even available in the first place.
360 ° tours might also be more obvious to find.
Because the button is so inconspicuous, attendees can easily miss the fact that there is more to explore.
In addition, the tours should also be hosted on the same site with the same functionality everywhere. This would be useful for users to make decisions based on similar criteria.
For example, one of the tours we accessed had a tool to measure the size of a room. This useful feature does not appear in any other property we have looked at.
Finally, the UX and UI of the event was not the best experience. The slow load times, messy presentation of details, and the overall design of the event space just weren’t inspiring.
All in all a great attempt by the group. However, I find browsing the PropertyGuru website to be a more enjoyable experience due to its clean interface.
It would be interesting to see how the virtual event could improve next year, if PropertyGuru continues with it. So far, it was an applauded attempt and a good move on PropertyGuru’s part.
- You can read more about PropertyGuru here, and its virtual expo here.
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