Platform For Finding Traditional & Digital Artists In Malaysia

Getting noticed as an artist is not a simple task. While there is an appreciator for every type of artwork, there aren’t many platforms that allow you to immediately connect the artist to the appreciator.

Practically, Twitter could be a place for an artist’s work to be broadcast, but the influence they get from retweets can only last for so long after the momentum for sharing has died down.

“I knew there was a gap in showcasing and finding local artists online, because it’s either you find artists through referrals, exploring galleries or comic / comic markets. art, or you manually search the internet to find them, ”Yi-Hui told Vulcan Post.

While she wasn’t personally looking for artists to hire, she wondered why there wasn’t a place where Malaysians could easily and quickly find local artists to their liking.

Through a little research, Yi-Hui found that there were platforms for artists to showcase their work online, but it covered artists all over the world and did little to reduce the ‘difference.

“This is how I got to Buttermilk, a platform for presenting and discovering Malaysian artists,” Yi-Hui explained.

An ally of the artistic movement

Yi-Hui is currently working as a product manager in a SaaS startup but is not an artist herself.

The mind behind Buttermilk Art / Image Credit: Buttermilk Art

She finds herself drawn to artists not only because of their talent, but because she understands that their art usually comes from a place of hard work and tenacity.

“Taking years to perfect their craft with many endless iterations to get to where they are today… I think that’s an incredibly admirable trait,” she admired.

Creating Buttermilk was her way of giving back to the community the art she creates, whether new artists or experienced artists.

Create buttermilk

The idea to create Buttermilk came to Yi-Hui around September 2020 and it was executed in October 2020. She manages the platform on her own.

An excerpt from the look of the site / Image Credit: Buttermilk Art

Her decision to name the platform “Buttermilk” was not for any particularly deep reason, but simply because she saw an increase in the F&B trend for buttermilk, and felt that name was a name. accessible and memorable for the brand.

Buttermilk was created on a web development platform called Webflow, which required no coding on its part.

“I can’t afford to hire a developer to help me build the platform, so I researched a lot, especially no code tools,” she said.

“Most of these tools are not free, but they are much more affordable. There are a lot of no-code code tools that could have been easier, but Webflow gave me more design flexibility. “

With Buttermilk in place, Yi-Hui spotted some artists, who are his friends, to start the platform. They also helped her promote the platform and recommend more artists to find.

Art by Qi Xyuan Tan, illustrator, designer and visual developer

Most of the traction she got initially came from the hashtag #ArtistOfMalaysia (created by @sueannajoe_) sure Twitter. After Tweeter launching with the hashtag, more artists started flocking and joined the platform.

The platform is almost 3 months old now, with over 200 artists to date. Half of Buttermilk’s artists have joined alone while the other half are spotted by Yi-Hui.

Most of the artists on the platform specialize in digital art, but Yi-Hui is trying to attract other artists from different media such as oil and acrylic painting.

Acrylic on canvas by Ranerrim, titled Stay Together For The Kids (2020) 90 x 60cm

Plans for an Artist Online Marketplace

The platform is completely free for artists and anyone looking to work with them, and Yi-Hui isn’t making a single penny from Buttermilk at the moment.

Art by Edward Yong, an illustrator and conceptual artist

While she is not yet sure how Buttermilk helped artists share, she did bring up some issues that Buttermilk could help address, suggested by users.

These suggestions include being the directory for people credit artists correctly for their work in addition to being a potential market for local artwork, which Yi-Hui would like Buttermilk to expand into.

“I plan to create a local online marketplace for artists to sell their work. There are still things to figure out, like deliveries, protection of intellectual property rights, payment gateways, etc., but I hope to release at least the beta version in the months to come, ”he said. she shared with Vulcan Post.

“It’s a lot of work, but I can’t wait to learn along the way and see what I can build. And of course, the continuous improvement of existing features on the site, such as better filters, as well as the addition of smaller features here and there. “

  • You can read more about the art of buttermilk here.
  • You can read about other art related articles that we have written here.

Featured image credit: Yi-Hui Chan, founder of Buttermilk Art (left) and Qi Xyuan Tan, artist (right)


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