Online Store For Pre-Loved Items From Exes

When you end a relationship on bad terms, any gift you have received from your ex-partner can seem tempting to destroy or destroy.

While this may provide satisfaction and an outlet for anger, Hazim Azaman had a better idea: why not make some money from the items instead?

The idea hit him as he watched an Indonesian movie, Toko Barang Mantan, a shop that sells pre-loved items from people who want to leave their exes.

Halfway through the movie, Hazim thought he should make an actual version of this shop, which is why we have Kedai Pernah Sayang today.

Started by selling her sister’s ex-boyfriend’s items

When Hazim started the Instagram account, the first items he sold were the things of her sister’s ex-boyfriend, which included a Polaroid camera, laptop and a cup of coffee.

Hazim’s store was initially drawn to a popular person on Twitter who shared the page, when the online store started to gain more attention and to sell.

The difference between Kedai Pernah Sayang and the movie shop is that Toko Barang Mantan first buys the items from the vendor and then sells them in his store.

But Hazim’s shop works with the seller to get their business on their Instagram page first and receive commissions on the profits once the product is sold.

So far, Kedai Pernah Sayang is run only by Hazim and his business partner, Amel. Hazim has a full time day job and concentrates on business at night.

Amel (left) and a breakup story that was shared with them (right) / Image credit: Kedai Pernah Sayang

Now their working hours are from 6 p.m. to 2 a.m., as Hazim not only sells these pre-liked items, but actually spends time talking to sellers to find out the background of the items.

Microwave shoes

On their Instagram page, you will notice that most of these items are common gifts from lovers like shoes, bags, jewelry, perfume, etc. Indeed, 72% of its customers are women between 20 and 30 years old, mostly discomfort.

Some products appear more frequently than others once a person starts selling them. For example, after someone sold a Polaroid in Hazim’s shop, more and more people started approaching him to sell their ex’s Polaroids as well.

Whenever Hazim posts an item for sale, he sometimes adds a large, eye-catching tag in the image that describes the person’s anger or the reason for their breakup, such as “kau bau busuk“,”otak dekat mana“,”pale ex pemurah“,”terima kasih curang“, And so on.

Most of his salespeople have been cheated, which they shared in their stories with him.

One of the things Hazim didn’t sell was a pair of lingerie, which he said could raise hygiene concerns among his followers.

“However, I would be honestly open to selling anything evil on our platform, as these are real things from real people in our society. If we decide to do it, I would like to organize a day where we only sell naughty items on our platform, ”he shared.

Common items aside, Hazim was also approached with less conventional gifts like a microwave, a bicycle helmet, and even a cat.

He sold the first two, but chose to simply put the cat up for adoption, as the woman who owned it with her ex had to move somewhere else and couldn’t take the cat with her.

One of the many gifts from your ex that you can sell / Image credit: Kedai Pernah Sayang

When deciding the price, Hazim encourages his customers to sell these items at a very low price, as they won’t be using them anyway and they will be wasted.

“Plus, it’s a pandemic. People don’t have a lot of money, so it makes sense to price your unwanted pre-liked items as low as possible, ”Hazim told Vulcan Post.

For example, a YSL cardholder whose original price was over RM 1,100 was sold once for RM 150 in the Hazim store.

Overcome the challenges of business management

Being an online store and middleman, Hazim and Amel must first perform quality control through the images that customers send. If the items look good enough to be resold, they will post them on their Instagram page.

If a buyer is interested in the item, they will need to prepay Kedai Pernah Sayang. Hazim will then keep the money until he has received the product in good condition and then share the profits between Kedai Pernah Sayang and the seller.

If the customers are not satisfied with the quality of the products, Hazim will return the money to the buyer and the items to the seller.

One of the main challenges in managing Kedai Pernah Sayang is actually the aforementioned late working hours.

“People are more vulnerable at midnight, so they usually prefer to share their heartbreaking stories at times like these. So Amel and I always have to sleep late all the time to listen to their stories, ”Hazim said.

Another challenge is the uncertainty of knowing which pre-liked items actually came from an ex, or just the seller’s item they would like to get rid of. Hazim uses his intuition to filter them out.

“Sometimes our customers get mad at us for not publishing their products, especially for those who want to sell us clothes. Usually, for clothes, it’s very difficult to tell whether it’s actually your ex or just yours. People can make up stories about their exes, but are they really true? He explained.

Therefore, for any clothing, Hazim will make it clear from the start that they will only take engagement and wedding dresses or clothing.

Extend the same concept to more stores

Due to the reception quality of Kedai Pernah Sayang, Hazim started 3 other companies called Pasar Pernah Sayang, Karya Pernah Sayang and Bauex.

Kedai Pernah Sayang merch / Image credit: Kedai Pernah Sayang

Pasar Pernah Sayang also sells pre-loved items with a brief description of the story behind the sale of the items, while Karya Pernah Sayang serves as a platform for local artists to sell their works.

On Bauex, he shares the poetry of Kedai Pernah Sayang fans and sells merchandise, a deodorant card for your car or other spaces.

Right now, Hazim is working on creating a cafe for Kedai Pernah Sayang where patrons can enjoy a cup of coffee while checking out the ex’s favorite gifts.

  • You can read more about Kedai Pernah Sayang here.
  • You can read more of the startups we’ve written about here.

Featured Image Credit: Hazim Azaman, Founder of Kedai Pernah Sayang


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Jothi Venkat

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