No Mooncake Fairs This Year, Here’s Where You Can Buy Them Online
The Mid-Autumn Festival falls on October 1, but what is missing this year will be the crowds of people who flock to the large-scale moon cake fairs in malls to purchase moon cakes from various retailers.
Industry players are not optimistic that these annual events – which typically draw huge crowds to sample baked goodies and snow skin – will occur amid the Covid-19 pandemic.
While a smaller number of mooncake vendors may be permitted to retail on the physical store premises, the number of visitors is likely to be limited.
In an effort to gain more customers, retailers are going online and coming up with new flavors. But is it possible to come up with new flavors when customers aren’t able to taste them?
Department stores Takashimaya and Tangs have pivoted their annual moon cake fairs online, while many hotels and restaurants also sell their moon cakes online.
Here’s where you can get your moon cake fix online and have it delivered to your door.
The sister company of the Awfully Chocolate chocolate cake chain that runs events, Sinpopo Fairs, has jumped on the bandwagon to launch an online store selling moon cakes until October 1.
On their website, they claim to be “Singapore’s first and largest online mooncake fair”.
At the time of writing, they sell over 30 brands from a good mix of retailers ranging from local brands to five star hotels. You can expect offers from Home’s Favorite to Janice Wong at the Ritz-Carlton.
You can also buy the moon cakes directly from the respective sites of these brands, but you will not be able to buy from multiple brands in one basket.
The downside is that you have to spend a minimum of $ 800 to get a 20% discount. Shipping charges are billed at a flat rate of $ 15 regardless of location.
A quick comparison shows that a box of four Home’s Favorite favorite premium golden pearl durian moon cakes is cheaper on the Home’s Favorite website at $ 86.40 including shipping. This same box sells for $ 95.36 on SinpopoFairs.com with delivery.
On the other hand, a box of four low sugar silver lotus paste with yellow double moon cakes from Mandarin Oriental website costs $ 104.88 with shipping while you can get the same box for less. at $ 88.70 at SinpopoFairs.com.
Depending on how much you buy, it’s worth checking prices on multiple sites for the best deal.
For those who wish to receive moon cakes earlier, Sinpopo Fairs delivers from September 1.
The long-awaited annual Takashimaya Department Store Moon Cake Fair has pivoted online.
You can find the usual brands such as tcc, Four Seasons Durian, Chang Ho Sek, Peony Jade and Golden Moments on the online store until September 23.
If you’re looking for special moon cakes, you might be interested in a box of four limited edition Mao Shan Wang truffle snow skin moon cakes from local brand Golden Moments for $ 888.
They are described as “a masterpiece made from Mao Shan Wang, a dark chocolate shell encapsulated with ganache and accompanied by a layer of fresh Australian black winter truffle perfectly mixed with truffle paste. and truffle oil. “
On the other hand, a box of eight premium quality Durian Snowskin mooncakes Pure “ Mao Shan Wang ” from Marriott Tang Plaza costs $ 81.40 in Takashimaya, compared to $ 58.80 on Tangs and $ 99 on Sinpopo Fairs. . Be sure to compare prices on different sites as their prices vary.
Takashimaya also stocks some brands that Sinpopofairs.com does not, such as Fairmont, Grand Hyatt, and Goodwood Park Hotel.
They also offer flavors never seen before. Think red beans with pineapple and mandarin peel at Fullerton Hotel and snow peel with rose tea and truffle with champagne at Marriott Tang Plaza Hotel.
As usual, there are promotions on DBS Takashimaya credit cards that users can take advantage of. There is also an early bird discount for some brands when you place your order before September 6th.
For those who wish to receive moon cakes earlier, Takashimaya delivers from September 1.
The Tangs department store sells similar brands of mooncake to Sinpopo Fairs and Takashimaya.
They also stock local brands such as Aroma Truffle, Lapis Place, Baker’s Well, Bread Garden, and My Mum’s Cookies.
According to the Tangs website, they retail exclusive Baker’s Well moon cakes such as Champagne Truffle Snowskin and Irish Whiskey Truffle Snowskin.
We compare the prices of Tang with those of Takashimaya and Sinpopo fairs and there are disparities.
For example, InterContinental Singapore’s Snowskin Mooncakes from the Heritage Collection sell for $ 58.80 (shipping not included) at Takashimaya and Tangs, but sell for $ 68.88 at Sinpopo fairs.
On the other hand, Shangri-La Hotel’s Four Treasures Mooncakes sell for $ 68 on Takashimaya and Tangs, but sell for slightly less at Sinpopo fairs for $ 65.60.
Please note that delivery is only available September 10-30, so even if you order now, you will be able to receive it no earlier than September 10.
The Japanese department store Isetan also sells moon cakes on its online store, but only on pre-order. This means that they only deliver moon cakes from August 31st.
Compared to other sites, there are only 12 brands on Isetan. They stock lesser known brands such as Baker’s Oven Pattisieries, Cookies4U, Kam Boat, and Tatgu.
They also have Grand Hyatt, Shangri-La, and Mandarin Oriental hotel brands, so there’s nothing much different there.
The prices are also slightly higher than other mooncake marketplaces but you can receive your mooncakes from August 31st for those who wish to receive them earlier.
You can also find a variety of moon cakes from a range of popular restaurants on the Oddle online ordering system.
These include Beauty in the Pot, Paradise Dynasty, Majestic Restaurant, London Fat Duck, Seafood Paradise, Summer Pavilion, Crystal Jade, Imperial Treasure and more.
They also sell mooncake versions of hotels such as Goodwood Park and Pan Pacific, but Oddle mainly offers restaurant versions.
Please note that there is a minimum order amount to be observed and that shipping costs vary for each retailer.
6. Capitol Singapore
Capitol Singapore is also holding an online moon cake fair until October 1.
You can expect deals from Carlton Hotel, The Capitol Kempinski Hotel Singapore and other brands available on other sites such as Fairmont, Shangri-La Hotel, Aroma Truffle, tcc and Golden Moments.
What sets the Capitol Moon Cake Online Lounge apart from the rest of the sites is free island-wide shipping with any moon cake purchase.
The prices are quite similar to those of other sites. For example, a box of four Fairmont traditional mixed nut baked moon cakes costs $ 57.60 on both Capitol and Tangs, but is slightly cheaper at $ 54 on Takashimaya.
However, since Capitol offers free shipping, it may be cheaper to buy from them instead.
7. Online hotel shops
Some Singapore hotels have launched their own online stores with their own versions of moon cakes.
At Regent Singapore, all purchases of four- or eight-piece mooncake boxes will be discounted by 30% through August 23.
Grand Hyatt Singapore opened its online store last month. The good thing about buying from their website is that you can choose the flavors for a four or eight flavor box of moon cake.
Alternatively, you can also buy from Takashimaya at the same prices for the preselected boxes.
Meanwhile, Carlton gets a 25% discount for the purchase of 30 boxes and 30% for orders over 31 boxes.
If you want to get your hands on some Raffles moon cakes, they are only available for ordering on their website until September 25.
You can reserve your moon cakes on the website four days in advance and head to the Raffles Mooncake booth at the Raffles Hotel to collect them. You can also buy them at the stand.
Shipping costs are quite steep – $ 40 for online purchase of up to 10 boxes or $ 30 for online purchase of up to 20 boxes. Free shipping is only available for more than 40 boxes.
HSBC cardholders enjoy early bird privileges of up to 30% on their snow skins and baked moon cakes. They also have an interesting new flavor that you might be interested in: Apricot and Bittersweet Snow Skin.
Mooncake sales will be considerably lower this year
Without the bustling offline mooncake fairs, retailers are unable to introduce new flavors and allow customers to try them before they buy.
As customers aren’t able to sample new offerings this year, they can probably fear buying new flavors and stick with familiar flavors to play it safe.
As a result, brands stick to proven creations instead of coming up with new, exotic flavors.
Pivoting online also means they risk losing older customers who are less tech savvy.
Moon cakes in gift boxes may be less popular this year as well as minimized celebrations. Additionally, customers could choose to purchase moon cakes in smaller quantities for personal consumption.
As a result, retailers must prepare for a drop in mooncake sales this year.
Featured Image Credit: Peony Jade / Shangri-La Hotel / Golden Moments / Home’s favorite / Four Seasons Restaurant / Marriott Tang Plaza Hotel
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