M’sian Startup Teaching Mums To Run A Home-Baking Biz
7.1 million people of working age (15-64 years) are not in the labor force, according to Malaysia’s Department of Statistics (DOSM) in 2019.
Of these 7.1 million, 4.8 million are women. 42.6% of them stayed at home due to family / child responsibilities, while 9.4% of them are retired.
In addition, 54% of EPF members aged 54 have saved less than RM50K, according to this report from Malay Mail.
When Aida, Wei Qi, and Ming Chi studied these statistics, they wondered how these mothers could live the rest of their lives with these financial worries.
“If we could give a mother the means to earn a living, we will be closer to closing the economic divide in Malaysia,” the 3 realized, and as a result, Ibupreneur was born.
Create a platform for mothers to join forces
“Ibupreneur was inspired by the people around us. Women and loved ones who were so talented, but who need support to start their business trip and achieve financial independence / comfort, ”Aida told Vulcan Post.
“We realized that if we join forces, we can create a sustainable way of life from the traditional and modern way of running a business with technology.”
So they created a platform where unemployed and stay-at-home mothers could sell their pastries with the support they needed.
The demands they place on those wishing to join Ibupreneur are “vulnerable” and “financially dependent” mothers, including:
- Mothers of the B40 group,
- Single mothers,
- Retired mothers with low FPE rates and financially dependent on their children or the government.
“For example, our single mother, Ely, relies on the government pension fund of RM500 or her eldest daughter while earning extra income from her kek lapis home business,” Aida explained.
One of the questions I had in mind as I looked through Ibupreneur was how much control these mothers have over their business.
Are they told what to cook or does it offer what they can cook best?
“We sit down with them to explore what they like to cook and what products they cook best. For example, some love to bake kek lapis while others love to bake cookies, ”Aida replied.
The founders would also help these mothers identify the market and help them navigate the competition.
Aida, Wei Qi and Ming Chi focus on business strategy and fundraising, while mumpreneurs focus on products, operations and new innovative recipe ideas.
Since all of their mumpreneurs are bakers, it’s hard not to run into another mom making the same thing, which can create internal competition.
However, Aida shared that each mom actually makes her own product line her own. For example, if a mother makes chocolate chip kek lapis, she will not take the same product from another mother.
Their mothers also work in pairs, so if one mother is sick and unable to cook one day, the other mother can take over.
Work to ensure a regular income each month
“It is very difficult to sell perishable goods through Shopee, as our products are fragile cakes and we partner with Lalamove for delivery,” Aida explained when we asked them why they started their own site just by learning about them. moms for sale on other e-commerce sites. sites.
She also added that it’s relatively difficult for their mothers to stand out with their products on a crowded platform like Shopee where customers tend to seek lower prices.
Income from sales is split 60-40 between mothers and the business respectively. The founders are reinvesting their share of the profits back into the business, along with their latest platform called IbuDigital to create more tech-savvy mumpreneurs.
As of now, their mothers all cook at home, but the Ibupreneur team hopes to provide them with a cloud kitchen in 2021 so they can work together. Currently they are still raising funds to support this business in the first 6 months.
Mothers who wish to join them will not yet have an expected income, as they are still striving to ensure a constant amount that they can get for these mothers.
“Different mothers have different product lines, and it depends on their efforts to innovate new recipes.”
“According to DM Analytics managing director Muhammed Abdul Khalid, it takes RM900 per month to lift vulnerable people. Therefore, we make sure our moms hit minimum RM500 / month and up to RM7,000 on a good month of celebration, ”Aida explained.
Achievements Of their mumpreneurs
One of the many mumpreneurs they have helped is a single mother, Helen, who no longer works. She and her sister-in-law boarded Ibupreneur and relaunched the recipes their mothers used to cook.
They quickly became experts in business and accumulated their income, once again gaining their financial independence. In addition, they have also come together as a family.
“The mothers, Laura and Helen, come to me and tell me that they would like to tackle a particular market, even some clues that I have never seen. So it’s exciting to see how their business outlook has improved, ”Aida said.
Another mom they have helped on their platform is Izziana, a mother of 5, whom they recruited on MCO. Izziana lost her income selling fruit in the market, where she earned RM200 / day 4 times a week.
Izziana was matched with another Ibupreneur, Roy, from whom she learned baking and e-commerce skills.
Working with Ibupreneur provided Izziana with more convenience and efficiency as she could run her bakery business any time of the day from home, instead of traveling to Bangsar from Gombak to sell fruit.
She currently makes 9 different types of cookies from one product and even sells some of these cookies in her pop-up stands.
Currently, their priority is to ensure a minimum of 2.5k RM of monthly income for entrepreneurs and to secure CSR funds to help them grow.
Fortunately, they are supported by MaGIC and TBN Asia and work under the PENJANA SIM Grant.
Once stabilized, they will integrate more mothers to expand their product range and increase their production. They would eventually want to reorganize their packaging and storage so that their products can be kept longer.
- You can read more about Ibupreneur here.
- You can read other social enterprises we’ve written about here.
Featured Image Credit: Aida Zunaidi, Ibupreneur Co-Founder
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