While there is a growing trend for ecommerce sellers to appear with original designs on sites like Poptron and Instagram, there are sellers who choose to do the opposite.
These types of online sellers typically resell items from a business to end consumers. They can work as dropshippers, stockists, or agents, basically resellers.
Thanks to resellers, companies can expand their brand reach into new markets much more easily, allowing more people to access their products. One startup looking to improve this process is Ejenkita, a SaaS platform that helps businesses connect, recruit, and transact with resellers across Malaysia.
More than a management platform
The tipping point for Ejenkita’s development came from co-founders Zariff Aziz and Faris Malik who noticed the difficulties other resellers have in finding the right product and the right brand to resell. Individuals exposed to resale opportunities were unable to compare all of the available options to make the best choice for themselves.
It was also a challenge for businesses, which needed to invest in targeted marketing / display ads to convert audiences to resellers.
“It’s a costly exercise because the resellers who apply are probably not the right candidates for the business for a number of reasons, such as the lack of passion in selling the brand or product,” he explained. ‘team.
Therefore, the Ejenkita platform wishes to offer both parties visibility and accessibility to available opportunities by making it easier to find information such as brand choice, products to sell, management team, vertical, etc.
This is one way for Ejenkita to stand out because right now you would be hard pressed to find a local site that acts as an appropriate “directory” of businesses for resellers to choose with whom to work.
Ejenkita also has a dealer management system, but that’s not what’s interesting about them, because there are already names like Ejen2u and Firesell.
Where Ejenkita claims to differ is also in its method of monetization, where there are no installation or subscription fees charged for using the service. Instead, sellers are charged a 2% commission for each transaction on the platform, a method also adopted by Ordersini, to lower the barrier of entry for users.
Pyramid schemes are not welcome
As the platform is free to use, with no transactions done, one vulnerability I reported to Zariff is how this can open up would-be resellers to malicious pyramid schemes and their recruiters.
He assured: “Pyramid systems generally generate their money through recruitment fees. To ensure this does not happen on Ejenkita, we will insist that businesses generate their money from actual sales of physical products.
The team added that Ejenkita will also establish guidelines on the site to warn users against pyramid schemes and enforce community rules to follow.
Start with popular market segments
Although it is not yet available to the public, Ejenkita presented its roadmap on the site, which indicates that it plans to launch its first official version in the third quarter of 2021. For the opening of its access program Anticipated in mid-July, Ejenkita aims to recruit in the F&B (snacks) and beauty market.
“Products in these two markets are traded quite directly, sell quickly and have a high potential for recurring purchases. These criteria would allow us to carefully test the business side of Ejenkita while providing a great experience for our resellers, ”Zariff and Faris told Vulcan Post.
By focusing on these two popular segments, the platform may well be on track to meet its goal of reaching 10,000 active users with RM40 million in gross goods value (GMV) by the end of this year. 2022.
In the short term, the team is focused on getting their Minimum Viable Product (MVP) right before it launches to the public by September of this year.
“In the long term, our vision is to create a strong community-driven platform that helps ordinary people earn a living through resale, not only in Malaysia, but also in neighboring countries,” envisioned the team.
- You can read more about Ejenkita here.
- You can read more about the Malaysian startups we’ve covered here.
Image Credit Featured: Zariff Aziz and Faris Malik, Ejenkita Co-Founders
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