M’sian POS system for beauty & medical providers grows 229%

[Written in partnership with Supernewsroom, but the editorial team had full control over the content.]

When we last met Malaysian point-of-sale (POS) system provider Aoikumo, the startup had integrated 15 dental clinics on its new platform, kumoDent within a month.

It was an extension of the brand’s cloud solutions that served customers in the beauty, medical and wellness industries who struggled as in-person service providers during lockdowns.

Eager to help the industry, CEO Kevin Nair and his team have developed an online store module so that players in the beauty and wellness industries can drive online sales, in turn lightening the burden. they had.

So once MCO 1.0 was lifted, companies still operating with pen and paper knew they had to go online to prepare for the future. Aoikumo’s subscriptions have skyrocketed and recorded a growth rate of 229% between 2019 and 2020.

Pay now, use later

Since the introduction of Aoikumo’s cloud system in 2018, it has been picked up in the beauty and medicine industry.

But as lockdowns plagued the country, the needs for beauty services changed. Deemed non-essential, brick-and-mortar detailing suppliers had to cease operations, which hurt their revenues.

Fortunately, thanks to the aforementioned online store, customers have been able to sell treatments online. Although beauty providers cannot physically deliver these treatments, they may offer a “pay now, use later” promotion.

However, while the online store appeared to be a saving grace for those involved in the beauty and wellness industry during MCO, they didn’t really jump on the bandwagon.

“Pickup was slow as selling online was new to beauty and aesthetics businesses,” Kevin told Vulcan Post. “But today more and more customers are starting to ask for our online store. “

This in turn convinced beauty and wellness vendors to embrace digitization efforts for their businesses, and Aoikumo was ready to serve.

Over the past 6 months, Aoikumo has experienced strong customer growth in the medical and aesthetic sectors, bringing the total number of users to 2,300 to date.

Next year, the team will be working on integration modules that link most of the business locations in Malaysia. Kevin predicts this should cushion the impact of lost revenue for physical stores.

“We have hovered around 30% but expect growth of at least 50%, given the current situation in Malaysia as well as in the SEA region,” said Kevin. In our interview, he added that in December 2021, they have since exceeded that growth rate, aided by the launch of kumoDent.

Keep it in one platform

Helping beauty providers rotate online during MCO was not all Aoikumo did during MCO.

The team was also building dental clinic software, kumoDent, after realizing that the existing point-of-sale system lacked critical functionality required for dental clinics in particular.

Periodontal mapping on kumoDent / Image Credit: Aoikumo

But despite a few differences, the team kept kumoDent and Aoikumo on the same platform.

Thus, dental clinics could still use existing services like kumoSan (for staff management) and kumoBiz (a lite version of the point-of-sale system to facilitate business operations) in a single application.

After streamlining backend processes for businesses, Aoikumo subscribers reported receiving fraudulent claims from their customers.

As the team developed a solution for this, they realized that they could offer even more solutions to the customers of their customers. It has therefore extended its services to allow reservations, promotional advertising, etc.

An app for customers too

Aoikumo’s new features have materialized in MeTIME Wellness (MeTIME), an app for customers of their customers who can immediately make purchases after finding a promotion on the app. Think of Fave, for example.

MeTIME also allows customers to make online reservations, track purchases and treatments, view promotions, and more.

The kumoSan app (left) and MeTIME Wellness app (right) / Image credit: Aoikumo

Kevin said customers can soon expect to make purchases through the app and collect points for rewards. The application for customers is free.

Aoikumo plans to monetize through transactions made on the app, but in return, will also help market its customers’ brands and promotions.

On larger grounds

Following such rapid growth in providing cloud-based solutions to underserved areas, Aoikumo recently secured a place in CIP IGNITE (ii), a funding program that provides grant and value-added assistance through the Cradle Fund.

In addition, Aoikumo has been certified as a Technology Solutions Provider (TSP) under the Malaysian Digital Economy Corporation (MDeC) SME Business Digitization Grant initiative.

The platform has also been recognized as a Digital Service Provider (DSP) by the Selangor Information Technology and Digital Economy Corporation (SIDeC).

Under these programs, new subscribers to Aoikumo and kumoDent will receive a 50% matching grant of up to RM 5,000.

With the increasing traction, Kevin has no intention of slowing down. He is now considering conquering a larger market around SEA.

“Instead of running day-to-day operations that can be automated, we want businesses to focus on growing, leveraging our product and our expertise as software developers,” Kevin said.

To fully support their clients, the team updates itself, as well as the platform and applications as changes and market demands keep in mind.

  • You can read more about Aoikumo here and kumoDent here.
  • Read about other Malaysian startups we’ve covered here.

Featured Image Credit: Aoikumo

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