M’sian Online Adult Toy Shop & Sex Ed Platform On Instagram

As the topic of sex becomes less taboo in Malaysian conversations, we are starting to see more and more organizations turning to social media for open discussions.

When it came to sex education in Malaysia, I would always hear things about how to practice safe sex, like “always use a condom” or “X contraception options for women”.

While it’s great that as a society we’re moving towards more openness on this topic, Lith and Adam felt there should be more to normalizing healthy conversations about sex, especially pleasure.

Knowing what your body likes and exploring what gives pleasure was how they envisioned their platform, and in mid-November 2020, Erosu saw the light of day.

A good mix of clients

Erosu is an online sex toy store on Instagram that is run by Lith and Adam on a part-time basis.

On their page you will find a variety of vibrators, dildos, plugs, handles, etc., and each of their toys has its own name.

Alston, their bestseller (left) with some of their vibrators / Image credit: Erosu

“We believe that sex toys have no sex and that anyone can use the toys however they want, as long as they don’t hurt themselves or others. However, our products are now more popular among the vulva, ”they shared on their Instagram.

“Until now, the majority of our customers have been young, between 18 and 30 years old. Race and gender is also a good balance, ”Lith told Vulcan Post.

On their Instagram page, you can see that in addition to selling sex toys, they also regularly share sex information with their followers.

One thing I found interesting about the page was their story highlights, where they posted annoying or memorable anonymous sexual experiences and fantasies of their followers. Anything shared is done with the consent of their subscribers.

With the anonymity of their customers being their top priority, you can expect to receive discreet packaging from them if you choose to purchase their products. There won’t be any labels from their brand or other sex toy companies on it.

Lith and Adam, and their discreet packaging (right) / Image credit: Erosu

Manage an online sex shop in M’sia

“We easily registered our business under Sexual Health Products on SSM, and it was approved locally as well. The only red tape that we face with our business is advertising because we cannot promote our brand on Facebook / Instagram, ”Lith explained.

Due to the strict regulations set by Facebook and Instagram for advertising sex toys, they simply rely on word of mouth marketing for Erosu.

According to Facebook’s Adult Toys and Services Advertising Policy, advertisements must not promote the sale or use of adult products or services, with the exception of advertisements for family planning and contraception.

Facebook’s advertising policy on adult toys and services in 2021

In other words, the advertising of any adult product can only be approved if it is for safety reasons and not for fun, which is why it is difficult for Erosu to override.

However, it is much easier to advertise on Google as Malaysia bans adult ads, but not unsuitable ads for all audiences, which are ads that include the sale of sex toys.

“We’re still learning what’s right and what’s wrong, but we’re not discouraged and would like to engage content creators in the future to help build awareness of our brand,” Lith said.

Hiring content creators would actually help ease the burden they carry, as Lith and Adam are still managing on their own for now.

“We are overwhelmed with trying to navigate and manage the volume of our orders. We are responsible for everything from internal storage to day-to-day operations, ”Lith said.

“Meetings, discussions, inventory planning and maintenance, website management, social media content creation, design and more.”

One problem they are currently facing is the untimely restocking of their products because they underestimated how long it took their inventory to sell, hence the empty website, Lith said.

Despite the hurdles they’ve faced with the ad, Lith told Vulcan Post that they actually hit their first RM10k in sales in less than a month since the start of mid-November 2020.

Organize their products

Now the tricky thing with sex toys is that you can’t turn them around if they don’t suit you. And due to the way sex toys are personal to users, a bad first experience with a sex toy can affect the customer’s confidence in the brand. Therefore, organizing an array of sex toys can be a bit of a sweat.

The Good Vibes Shelf / Image Credit: Erosu

Lith recognizes that there is no better toy, since we’re all built differently and like different things, and they say that very clearly from the start when their customers ask for recommendations.

“When our customer finds that the product they have purchased is not suitable for them, we cannot issue a refund or exchange unless it is a defective product.”

“What we do is recommend them to use it differently, maybe use it on their partner, or give it to their close friends after they’ve thoroughly disinfected it, of course,” he said. declared Lith.

From now on, Erosu products are imported from USA and China. Most of what they sell has been tested by them or mentioned by other sellers of adult toys.

Realize M’s attitudes towards sex

“No matter how much we would like to normalize self-pleasure and buy pleasure products, we understand that this remains a huge taboo subject for many people.”

“We respect the fact that most still prefer the privacy of online shopping, rather than risking being seen by people in real life when they buy something from an adult store,” Lith explained, when I asked about his plans to open a physical store.

Therefore, their goal now is to continue to normalize the conversation and empower people who are willing to explore and embrace their sexuality on their social media platform.

  • You can read more about Erosu here.
  • You can read more about the other startups we’ve written here.

Featured Image Credit: Lith, Erosu Co-Founder


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Jothi Venkat

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