M’sian Flavoured Butter For Convenient, Easier Cooking
All-in-one products are a blessing for those who value convenience over the baking process, and they usually come in paste or powder form.
Since the pandemic isn’t going away anytime soon in the year, most of us are forced to cook on our own more often these days, which can get overwhelming. Therefore, products that are easy to manufacture are probably the go-to choice for many of us.
“We started with the idea of creating ‘astronaut food’, something that requires minimal preparation and at the same time allows you to enjoy simple meals cooked at home. Additionally, we wanted to create something that could save you a ton of time and help you not waste your spices and herbs. “
Although they didn’t have any professional culinary skills, Li Min, Ivy and Michelle wanted to create a practical product that could make the meal preparation process easier.
Therefore, the trio created Momo Butter in December 2020 to sell flavored butter that you can instantly add to anything you cook for seasoning.
Not as well Ang Moh As it seems
Although the concept of flavored butter is not new, I see it primarily as a very Western cooking ingredient.
While Momo Butter sells western herb flavored butter, it also makes local flavors like curry butter and Kampung butter, which are packed with local herbs.
|Classic||Rosemary and thyme|
|Tuscan||Sun-dried tomatoes, parmesan and basil|
|Curry||Curry powder, turmeric, shallots, Daun Kesum, chili and kantan|
|Kampung||Daun kesum, kantan, shallots and kaffir lime leaves|
These flavored butters come in a box of 12 packs (3 packs of each flavor), priced at RM36 per set. Single flavor orders (12 packs of one flavor) are also available but must be pre-ordered by Sunday.
Now, before Momo Butter, the trio had been making their own homemade flavored butter for their families for a few years, but only the classic and Tuscan flavors. They were even considered staples in their own homes.
When they started Momo Butter, however, they took around 3 months of R&D to create the Curry and Kampung flavors, which were first tested by their friends and family, then with their real customers for another before they sold out. officially launch in February.
“Most of the R&D time was spent balancing the flavors for a single serving serving like that is the USP of our product,” they shared with Vulcan Post.
“Our infused butters are prepared with cooking butter and fresh herbs. The process is tedious and with every batch we make, we make sure that there will be no excess herbs and waste, ”they explained.
Because these herbs are fresh, they should always be used immediately once they are chopped.
“We also chose a better-known brand of butter so that we can serve a larger group of consumers and with fewer barriers thanks to Halal compliance. We are also currently looking for a sustainable sourcing of ingredients from small local farms to supply us. “
Each of their butter cubes weighs around 15g and can flavor up to one serving of rice. Butter being a delicate product when delivered, their butter bags come with a cooler bag that can stay at room temperature for about 2 hours.
The trio have also already struck balance with the business and have sold out every week since launching.
At the moment, they focus primarily on B2C, but have discussed collaborations with a few foodservice and online retail brands.
Disseminate knowledge of recipes
While creating an all-in-one product can make the cooking process much easier for customers, when they don’t know what to do with your product, that’s a whole new problem.
Additionally, flavored butter is not yet as common as a cooking ingredient in Malaysia, so it is difficult for many of us to understand the many things we can actually do with it.
To help with that, the trio created a highlight section called “Kitchens” on their Instagram page. In this highlight, they have videos on how to use their butter in cooking.
You can simply reheat them and pour them over your salmon in sauce, stir them into a curry, make them into soup, put them in a sandwich or even enjoy them as a dip, for example.
At first, the Momo Butter team had to deal with a few challenges such as under-storage and delayed delivery of their packaging.
“We have learned a lot during this time. We banded together on Zoom every night to find ways to streamline our processes, manage workflow, and most importantly, increase brand awareness as we go, ”they shared with Vulcan Post .
As of now, they are working on creating new products to launch towards the end of March.
- You can read more about Momo Butter here.
- You can read more about other startups we’ve covered here.
Featured Image Credit: Li Min, Ivy and Michelle, Momo Butter founders
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