M’sian Comparison & Booking Site For Healthcare Services
Healthcare is complicated business, and many of us don’t start doing our research until symptoms appear.
By then, it might be too late. The ability to search online for the right supplier is nothing new, but the process still left a lot to be desired.
Information about the different services provided by different providers would be scattered around the web and some of us end up resorting to the nearest provider, or one recommended to us by family or friends.
For me, the most time-consuming part of researching is figuring out what the price of the supplier is most affordable for me, as this information is sometimes not readily available online.
John of Healtopedia added, “Once you’re ready to book, it’s often by calling, and for a growing number of providers, via WhatsApp.”
“Sometimes you won’t even be able to get in touch with the relevant person to make an appointment, especially when walk-in people aren’t allowed.”
With Healtopedia, a health and wellness discovery platform, the goal is to simplify the discovery, education, comparison and reservation process for users.
From serving only international customers to locals too
The site focuses on preventive health and wellness, including precision diagnostics and health-related wellness services.
“We started with health screening because of our last 5 years of experience working in medical and wellness tourism through George Medical Getaway,” said John.
They helped international patients (health tourists) to discover available services and compare them in a standardized way to make an informed decision and easily get appointments.
Thanks to this offer, they soon realized that many Malaysians wanted the same services, and it turned out that what they had built was also directly applicable to the locals.
When they launched at the end of February 2020, there were already several local competitors in the market such as Doctor2U (by BP Healthcare), the BookDoc marketplace for businesses and Fave which also offers health screening lists.
However, John has revealed how Healtopedia sets itself apart.
“One of our main unique propositions is that we are a multi-supplier and multi-vertical market. In addition, we also operate in the medical tourism industry, which allows Healtopedia to bring international clients to our partners.
Simplified and transparent healthcare booking
According to John, Healtopedia doesn’t mark up the prices of any of its partners, but there is still a maximum transaction fee of RM7.50 charged to users.
This is something they plan to do away with altogether, once they incorporate their revenue models with those of their partners.
As all the information is readily available on Healtopedia, I had to ask John why anyone would then choose to book through the site rather than directly with the service provider.
“When we first launched Healtopedia, we certainly faced this exact problem, where a few people were window shopping on Healtopedia and then tried to approach the hospital directly,” he revealed.
“Often they even told the hospital how they found them and our partners graciously informed us of such opportunities.”
But he didn’t particularly see it as a bad thing.
“I think this is a natural hazard for any platform, and if the ultimate goal is to address the health of individuals, by all means, we welcome using Healtopedia as a benchmark. for your decision-making process. ”
However, by doing so, users will not get the additional benefits of going through Healtopedia, including receiving promotions and discount offers from time to time, for example.
Making a reservation on Healtopedia is similar to making one on Airbnb, where the essential information is already provided to you and all you have to do is click “Add to Cart” and then pay.
You can choose to pay via Healtopedia or pay on site at the hospital on the day of your appointment.
The results speak for themselves
Healtopedia currently offers over 200 products from over 10 official partners including KPJ Group, Pantai Hospital, Prince Court, Sunway Medical Center, etc.
Over the next 12 months, they aim to add 120 partners and 1,000 products in six or seven wellness verticals.
“At first, explaining the benefits to our early partners was hard to communicate with no results, but once they see the number of clients coming from Healtopedia over the past 4 months they have a better idea of the value than we do. bring. ” John said.
Since their launch (excluding the months of March and April during the AGC), they have completed over 1,700 transactions and generated over 600,000 RM in revenue.
On average, their site attracts 30,000 monthly active users, far from where they want to be, John said, but it’s a good value proposition for integration partners.
“In the wake of COVID-19, I think that now, more than ever, providers are looking for ways to digitize non-essential services, and that’s exactly what we are offering,” he added.
“We are helping providers digitize their services on a market basis, which gives them direct access to greater market reach and new potential customer bases.”
This has the direct result of increasing revenues from new market segments and reducing the direct and indirect costs associated with customer acquisition and the optimization of processes such as marketing, customer service and sales teams. booking.
John Lim, Chief Operating Officer
Healtopedia aims to become a dedicated health and wellness marketplace as well as an end-to-end health aggregator for users, and John hopes part of that will come from strategic partnerships with others in Malaysia.
- You can read more about Healtopedia here.
- You can read more about other Malaysian startups here.
Featured Image Credit: Healtopedia
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