5 years ago, Supernewsroom.com was created with one goal in mind: to become an all-in-one public relations platform. Since then, the team has said it has served more than 1,000 customers around the world.
However, as the marketing industry continues to evolve, the businesses that depend on it must also evolve. With this in mind, the founders of Supernewsroom.com launched an improved version of the site called Supernewsroom.io.
Founders Manminder Kaur Dhillon, a public relations practitioner, and Puspavathy Ramaloo, a former broadcast reporter, shared that the site has new features that can help users, from startups to Fortune 500 companies, manage the entire spectrum. their PR campaigns on a single platform.
Improve the public relations landscape, without participating in it
In an interview with Vulcan Post, the CEO of Manminder made sure to point out that their app is by no means meant to compete with PR agencies.
After all, Supernewsroom.io is backed by a traditional PR firm (Intelectasia), alongside a tech startup. To add, Manminder said that PR agencies are also the users of this platform, as they help them optimize PR tasks.
Supernewsroom.io offers 2 main advantages. This is a cost-effective PR method by which users can easily search for media contacts, send press releases, media invitations or media presentations, monitor coverage, etc., simply using credits. But more on that later.
The other advantage is that it is a single hub where users can get better coverage by adapting to the right media and hire experts such as a virtual PR consultant, copywriters and translators. to broaden the scope of their content.
Regarding these aforementioned credits, Supernewsroom.io users will purchase prepaid credits.
1 credit equals RM2, and upon free registration, users will receive 10 credits. These credits are used for emails sent to media and app database of 30,000 journalists in 8 countries such as Malaysia, Singapore, Indonesia, Hong Kong, Vietnam, etc.
A single email will cost 1 credit, and Manminder has confirmed that the number of credits used per service is based on the low-end average price of the service, which allows them to make it profitable.
Give users more control over their campaigns
From the perspective of someone working in the media industry myself, the ability of a brand or its PR representative to present their story in a way that appeals to the content verticals of our publication. is crucial for obtaining coverage.
When a traditional PR firm is hired, consultants usually work to match brands to the appropriate media. On Supernewsroom.io, users simply need to select the most relevant tags for their brand and / or press releases to be associated with the right publications or journalists.
Granted, it could work as expected if the user is honest with their labeling and not just labeling everything in an attempt to potentially get more coverage. However, since emails cost credits and therefore money, this should deter users from abusing the system.
But sending all these press releases will also be useless if one is not able to monitor the success rate of the campaign, which is why Supernewsroom.io has integrated the Google News API for this.
“So if the press release is posted on a certain news site, it will be posted on the media monitoring page. The success of a press release broadcast / campaign is based on the amount of media coverage, ”Manminder explained.
“If a user sends out a press release, they’ll want to know where it’s posted. The platform will connect to Google News to get the results instead of the user searching for them themselves.
As part of a long-term growth plan
Less than a week after its launch, the team announced that 100 companies have signed up to access the platform.
This is just the start, but the team is confident that Supernewsroom.io will become an important source of revenue for Supernewsroom operations.
Manminder said, “We are aiming for at least double-digit growth every month in terms of paid users. It will contribute 30% of our overall turnover this year and, ultimately, [become] a major contributor to turnover over the next 5 years.
To achieve this growth, they are stepping up their digital marketing efforts, allocating a significant budget to Google Adwords, Facebook ads, and other social media platforms.
Since they are also supported by Intelectasia, they have launched a public relations campaign targeting the APAC region and other key markets. Additional steps taken include exclusive virtual previews with industry influencers and partnerships with public relations associations.
- You can read more about Supernewsroom.io here.
- You can read more about other digital marketing related content here.
Image Credit Featured: Manminder Kaur Dhillon and Puspavathy Ramaloo, Founders of Supernewsroom.io
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