M’sian Academy For Social Media Influencer Skills Training

Influencer advertising has been a common marketing strategy for brands lately. This allows them to better interact with consumers online and gives off a more user-friendly approach when selling products.

Last year we wrote about the mukbang sale and saw Lazada and Shopee investing heavily in their live streaming functionality for SEA.

Live streaming tends to go hand in hand with e-commerce. So far, it has been particularly successful in the Mandarin speaking market.

Moden KOL has been one of the players in this industry. Their academy’s approach is to train more influencers to meet this demand, while providing a job portal for talent and brands.

It’s not all in the looks

As he surveyed Gen Y and Gen Z Penangites in 2018, Jerry realized that most of them aspire to be entrepreneurs but lack the capital to do so.

“If you dig a little deeper, they’ll tell you that they want to become influencers, rather than going down the typical path of a 9-5 job,” Jerry told Vulcan Post.

However, they did not have the confidence to pursue him, believing that they did not fit the cookie cutter type of being “young and beautiful.”

Their KOLs have streamed live content to Facebook, Lazada, Shopee, and Taobao so far / Image credit: Moden KOL

But Jerry thinks the opposite. Key Opinion Leaders (KOLs) only need to be equipped to deliver value-added information to the public, regardless of their age and appearance.

He shared that all they need is:

  • Knowledge and experience in their own field that can add value to audiences;
  • Technical skills in video writing, filming and editing, as well as live hosting.

Therefore, he established the Moden KOL academy as a training ground for aspiring influencers.

Think of it as a workshop

The academy’s signature course is its KOL training program: a three-day workshop covering all aspects of being an influencer.

It includes personal branding, copywriting, video production, and social media management. Their most important mod is live streaming, according to Jerry.

The trainers for these courses are professionals in their respective fields, from copywriters and marketers to videographers and editors. Fees may vary between RM500 and RM3000 depending on the length of the program and its content.

But with free resources like YouTube available to the general public, it can seem overkill to pay for such lessons.

Jerry (left) and a KOL livestream in the works (right) / Image credit: Moden KOL

But think of it this way, Moden KOL Academy basically offers hands-on workshops for those who don’t know where to start and feel overwhelmed by all the different guides online. It’s akin to joining a woodworking or soap making class.

The resources you need are provided and professionals are on hand to walk you through the process while answering all of your questions. So far, the academy has trained over 1,500 KOLs aged 8 to 60 years old.

In addition, once your training is completed, you can then access their job portal and book jobs with the brands.

It’s JobStreet for KOLs

It works exactly like JobStreet. When a brand needs a KOL, they can define the job requirements and post it on the portal. Influencers can browse the listed campaigns and apply wherever they want.

Jerry explained that the platform is also open to those who have never joined their academy. Upon registration, the platform will collect their basic information, including social media profiles and their respective number of subscribers.

There are no platform fees for brands or influencers. Once a job is booked, other arrangements like interviews and payment will be made between the two parties, and Moden KOL will not interfere with these transactions.

Some campaigns listed on their portal

Since this system is designed for brands and talents, Jerry further told Vulcan Post that any business can list a campaign for talent. And that’s even if they’re not officially registered.

“It’s a philosophy we took from Facebook, where users can create a page for their own business. Therefore, we are more focused on the results than on the number of partner brands listed, ”he explained.

As a result, the job portal has facilitated over 200 campaigns with 1,300 KOL applicants for them. So far, nearly 3,000 talents have registered on the platform in less than six months.

Jerry has no intention of launching an app at all. Instead, his team is focused on setting up more expensive resources to accommodate their KOLs.

These include providing an in-house production team and cloud kitchens for those who want to produce cooking videos with a professional ensemble.

This year, Moden KOL aims to expand its services beyond Malaysia and offer more courses in its academy. They have also partnered with SEGi College, Subang Jaya, where participating students will receive a college-approved certificate upon completion.

With YouTube and TikTok becoming more viable career paths for the future, you could say that Moden KOL is positioned to benefit from this development.

  • You can read more about Moden KOL here.
  • You can read more about other Malaysian startups here.

Featured Image Credit: Jerry Hang, Founder of Moden KOL

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Jothi Venkat

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