Customer research is not only the cornerstone of bringing successful and sought-after products to market, but it is also an essential ingredient in maintaining a competitive advantage.
In an era where social distancing, working from home and travel restrictions have become the new norms, how can companies still gather compelling customer information to help shape the direction of their products?
With limitations to conducting face-to-face user research activities, remote sessions can offer immense value in keeping information and ideas flowing.
This is where UXArmy, Asia’s premier remote user research platform, comes in handy. It takes the guesswork out of User Experience (UX) design decisions by validating them with real users.
Nothing is as powerful as watching users grapple with your product and hearing the unfiltered verbal comments, and that’s exactly what UXArmy’s remote search platform provides in addition to results from the survey and usability metrics generated automatically.
Ten years ago, co-founder Kuldeep Kulshrethta worked on defining product UX on connected digital consumer products before his entrepreneurial debut.
He struggled to get his team to understand the value of UX design decisions based on real user feedback, and eventually learned that making the wrong decisions is expensive.
Inspired by this experience, Kuldeep – along with his business partner TJ Park – co-founded UXArmy in 2012, which was then reinvented in 2019 as a sole UX search platform provider.
With offices in Singapore, Malaysia and India, and local representatives in nine other Asian countries, the company is committed to creating user-centric products that delight consumers.
How Remote UX Research Benefits Businesses
The main benefit of remote UX search is accessibility, faster time to market, and the economic benefits it brings to its users.
Remote UX search makes it easier to include a wider range of participants, spanning different backgrounds and locations. This allows companies to be more inclusive in their recruiting, allowing them to gain a wide range of perspectives for a deeper understanding.
At the same time, participants are more comfortable in their natural surroundings – it’s less awkward and intimidating than in-person UX research in a usability lab. Comfortable and relaxed participants tend to be more open and open, showing more natural behavior and reactions.
Additionally, since remote UX research platforms have built-in features to facilitate analysis and reporting in addition to data collection capabilities, users are able to efficiently generate UX insights and create visually compelling reports to effectively collaborate with stakeholders.
In terms of cost, remote research eliminates the costs of usability labs and travel, making it less expensive and time consuming than in-person research.
According to Kuldeep, UXArmy customers are saving up to 60% on their user research costs, while increasing their productivity by up to 40%.
UXArmy offers a complete suite of UX research tools
UXArmy is on a mission to improve the accuracy and actionability of remote user research, and is quickly becoming a go-to platform for businesses and UX evangelists as it makes their work effective and efficient.
Unlike some platforms which can only perform prototype testing or computer-only testing, UXArmy has no such limitations and therefore can help provide feedback on anything. It is addressed to research at any stage of a product’s lifecycle – whether it is an idea, concept, prototype, live website or live application.
As part of its UX toolbox, it offers two types of remote user research: unmoderated usability test (test images, prototypes, websites and mobile apps), and moderate research (live video chats with users with built-in features for easy analysis and collaboration).
Essentially, companies can choose to iterate their design based on usability assessments and automated recruitment of corresponding test participants, or opt for in-depth interviews with live conversations and time-stamped note-taking to generate insight. detailed remotely.
“Our platform is unique in that you can run comparative tests in one test. For example, you can give the tester a task on both your app and your competitor’s app, and get unfiltered audio feedback with a screen recording of the tester’s experience, ”TJ explained.
“For comparative testing, the ability to remember the experience of Product A versus Product B is important, and letting testers experience one after another means higher recall and better feedback. of information. “
Businesses can also develop or improve their UX design with UXArmy’s Card sorting, tree test and Participatory design characteristics. These can help businesses match information design to user expectations, create confusing menus, and easily get feedback on their designs.
Access a strong user panel across SEA and beyond
An ongoing problem in user research is finding the right participants who match the target profile, which has a direct impact on the quality and speed of the search.
“It gets harder and harder as companies go global, potentially in countries with different languages and cultures, but existing employees are expected to lead the research,” Kuldeep explained.
For this reason, UXArmy’s platform includes access to a strong user panel in Southeast Asia, India and Australia, which has been organically built over five years. This is a huge draw for clients who prefer not to work with multiple vendors.
Companies can use a range of behavioral filters to select the right set of testers, specific to the country or target profile.
Basically, UXArmy Champions get UX insight from actual target users. While nothing beats a first-hand experience, the best thing you can do to see and hear it in person is to make a video recording.
“Ultimately, the research team has to convince stakeholders to make a change, and we equip them with visually compelling documents to help them champion their cause,” TJ added.
Beyond its UX research platform, UXArmy also offers complementary UX consulting services.
Its UX consulting service ranges from advising clients on best practices, industry benchmark testing to consulting on test type and test / task design. UXArmy also provides translation and transcription services for testing on its platform.
By providing end-to-end support to improve user experience, UXArmy really sets itself apart from other UX agencies.
Create a compelling user experience by knowing what your customers value first
Over the years, UXArmy has earned the trust of many notable international brands.
One of its former customers is a leading online grocery delivery provider in Singapore that was looking to launch a new feature to change customer orders.
The main goal of the user research exercise was to assess whether the functionality would make sense to existing customers before the customer made an investment in building support subfeatures.
The UXArmy team went ahead to support the client in the design and execution of the tests for the users. The research results allowed the customer to decide on the redesign of the feature and to better understand the priority of the subfeatures.
UXArmy also conducted a moderated user study for a leading transportation network company in Southeast Asia to help them understand people’s behavior towards several new services.
The target market was outside of Singapore, which meant that the local language was a barrier for the client to conduct their own user research. The shorter timeframe for the project also meant that the client needed a vendor who can help get attendees and research results faster.
UXArmy understood the urgency of the project and executed the research quickly. Some of his research results have been applied to the product and are now online. The results on user behavior and attitudes towards new services were also used for product mapping.
Overall, UXArmy allows for faster feedback collection at scale, despite geographic, language, and cultural barriers.
In addition, UXArmy is made up of a team of highly experienced user researchers and usability experts so that companies can be assured of relevant and quality data.
Now is the right time to get on the UX research train
The “new normal” of the pandemic era has resulted in new user needs and behaviors, so there is an increasing need for user research.
In addition, the Covid-19 has accelerated the digital transformation of businesses and unsubscribing is no longer a choice. Remote user research is a good way to track the speed of product development, so that UX information is provided quickly when needed.
TJ also observed that the UX landscape has changed dramatically over the years. There is now a general awareness and acceptance in Asia that UX plays a very important role in product development, and there is no doubt about the value of well-done UX research.
In fact, she noted that many of their corporate clients now have their own in-house UX teams. They are leveraging UXArmy’s remote research platform and panel to strengthen their own product development team of UX researchers, designers and product managers.
Today, UXArmy aims to be the most preferred and valuable remote user research platform, and has plans to fuel its ambitions for global expansion.
From research and strategy to design and development, UX is at the heart of everything UXArmy does, making it the ideal partner for companies looking to gain a competitive advantage.
Visit the UXArmy website to sign up for a free trial here.
This article was written in collaboration with UXArmy.
Featured Image Credit: UXArmy
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