Check your Grab app now and you might already see Marriott Bonvoy’s portfolio of hotels and resorts in Malaysia on GrabFood.
Premium delivery meals are available at 14 participating restaurants under Marriott Bonvoy, including The Brasserie at St. Regis KL, The Living Room at Westin KL, Flock and Yen at W KL, and more.
Guests can expect international dishes such as lobster tagliatelle and Black Angus beef tenderloin, select bento sets, and even local delicacies and classics.
This is Marriott International’s first extensive integration with the Grab platform and Grab’s most comprehensive agreement with a hotel group to date.
In the absence of active tourism and even a shortage of local guests, businesses in this sector had to strategize to sustain themselves, and hotels were not spared.
A partnership like this isn’t the first time we’ve seen something similar, as the Beepit food delivery app had previously integrated The St. Regis KL and W KL for their offerings, to name a few. only a few.
However, this integration is not as extensive as Marriott Bonvoy’s current one with GrabFood. To add, one of the benefits that users can enjoy from this collaboration is the fact that one can earn Grab points and rewards when ordering at Marriott restaurants.
Gastronomy at home
Take-out and fine food delivery are no longer an alien concept to Malaysians, given the pandemic and subsequent lockdowns that restrict travel and dining.
We had spoken to several fine dining restaurants in 2020 to learn more about the challenges of the Pivot, as the experience and vibe is a notable part of the premium experience.
Some had to prepare entirely new menus, source more local ingredients and find ideal packaging for deliveries to ensure food quality was not compromised.
Marriott Bonvoy’s collaboration with GrabFood could be seen as a sign that the brand is more confident and ready to embrace the change in culinary culture. Takeaways and deliveries had already started a year ago, but we haven’t seen such a big move so far.
- You can read more about Marriott Bonvoy here.
- You can read more about our coverage on Marriott here.
Featured Image Credit: Vulcan Post
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