Malaysian startup selling premium beef steak cuts online

It’s hard to deny that Malaysia is a nation of foodies, but when it comes to steak this geek always thinks we’re not too familiar with it yet. So Mirza and her mother, Idora took matters into their own hands and started Steakmoooo at the end of March 2020.

“My goal for Steakmoooo is not only to sell steak at an affordable price, but also to educate Malaysians on how to eat steak well and how to cook at home,” Mirza told Vulcan Post.

His opinion carries some weight. Most Malaysians associate steak with a restaurant meal or a party meal you won’t have often, and a good steak is expensive, making it expensive for many of us to refine our palates.

Understanding the limitations of most locals and seeing the opportunity presented by the pandemic, Mirza and her mother felt compelled to make steaks more accessible.

What they bring to the table

Steakmoooo’s meat is frozen from Australia, and they have a Premium line with grain fed cuts, with a Regular line for a mix of grain and grass fed cattle.

On their platform, you can find cuts of Australian wagyu, premium Black Angus sirloin, premium black Angus tomahawk, rib eye and t-bones. The prices of these cuts are as follows:

Australian wagyu1 piece x 250gRM68
Angus-sirloin1 piece x 250gRM48
Sirloin2 pieces x 200gRM38
sirloin2 pieces x 200gRM48
T-bone2 pieces x 330gRM98

Based on my research on local prices for steak cuts, they are cheaper, but not significantly. While some of their cuts are slightly inferior to their competitors, some of them are more expensive.

For example, their rib eye is slightly more expensive than the ones sold at Jaya Grocer, but that could also be because they don’t sell it at 1kg like Jaya Grocer.

Their tomahawks are also more expensive than other tomahawks I’ve found on The Wagyu KL and Feast Market, but slightly cheaper than the Ava Store price.

Feasting on their tomahawks / Image credit: Steakmoooo

That being said, their rib eye and sirloin (Angus, wagyu, etc.) are generally priced a bit cheaper than some butcher shops like Buy Meats. However, it should be borne in mind that these price differences may be due to the origin of the meat, supplier prices and other factors.

Steakmoooo adds value to its service by marinating its pieces of steak for customers at no additional cost and being ready to guide them on how to cook a steak at home.

Stay ahead of their competition

On average, they are able to sell all of their fresh steaks in a week with low inventory and a fast replenishment rate, which also means they currently only need one freezer to store it. ‘business.

But they are aware of the low barriers to entry into this business, so they are always on their guard to stay ahead of their competition, especially restaurants and fine dining restaurants.

More of these steak creations / Image credit: Steakmoooo

So far, they have identified 2 distinct categories of fans and customers: those new to steak themselves and those who are steak lovers. Their platform has more to offer to the former since they distinguish themselves by becoming a steak education platform for their consumers.

On their Instagram, you’ll find that most of their posts have educational content like infographics on cuts of steak and how to cook steak.

“We also guide customers via SMS and also call when they have questions about the steaks,” they shared. Since this is an online business that doesn’t meet customers in person, it’s a good way to foster connection between the brand and customers, which also increases trust in the business and makes it more memorable.

For steak lovers who already have preferences, Steakmoooo is for them by being able to customize orders.

A family business

Mirza manages Steakmoooo’s social media and manages its content while his mother takes care of sales and operations as he is still studying in Canada at the moment. He is a 4th year finance student.

The man behind all of education / Image credit: Steakmoooo

“Juggling between business and studies isn’t too bad because I don’t manage sales. But last year, when I was back home and had classes and internships, it was hard to juggle the business, ”he shared with Vulcan Post.

He has no plans to venture into Steakmoooo full time although it is a lucrative business, preferring to keep it as a side business and its options open. Idora also doesn’t work full time at Steakmoooo as she focuses on running her design, advertising and social media business.

For now, they want to add more products and varieties of steak cuts to their menu, with cooked steak being an idea they could play with. That being said, Mirza is convinced that raw cuts would still be their core business.

As they sell, they will also continue to educate, whether through Instagram videos, TikToks, or one-on-one communication with their customers.

  • You can read more about Steakmoooo here.
  • You can read more Malaysian startups we’ve covered here.

Featured Image Credit: Mirza and Idora, Founders of Steakmoooo

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