Author’s Blurb: Picnics are my favorite date. But the last time I got one I had to use a yoga mat and a bunch of tupperware with finger foods. So, not exactly the most Insta-worthy aesthetic types you can imagine. Yes, it’s the business that counts at the end of the day, but honestly, who wouldn’t want to be greeted with cute mats, rattan baskets and plates full of real meals?
Hui Nee and Jiong Kit shared the same feelings as a couple, except that they actually have an aesthetic picnic set and started a whole business.
In 2018, they celebrated Valentine’s Day with a picnic instead of a typical coffee shop date, which turned out to be one of the most memorable dates they’ve had.
Their picnic date idea caught the attention of their friends, one of whom suggested they should rent their picnic set to others because of its Insta-worthy appeal.
Realizing the lack of this service in Malaysia, they decided to take the opportunity to become one of the pioneer of picnic rental services, Daily Sparks.
Make picnic dates a piece of cake
The problem with picnics, especially aesthetic picnics, is that they take a lot of effort in planning.
You should think about location, time, food, accessories and more.
Of course, you can always DIY or buy things yourself, but let’s face it, how many of us actually have time for this?
Plus, picnics aren’t something people do on a regular basis, so is it really worth investing in a picnic set to use once in a blue moon over and over again?
Therefore, Hui Nee and Jiong Kit decided to bring 6 picnic sets for rent on Daily Sparks to address this dilemma.
The process of planning your picnic is simplified to just one DM on the picnic set of your choice, and picking up the set at their place or via Grab, Lalamove, etc.
Once you’ve finished your picnic, you can return the set to them directly or through delivery services.
From there, Hui Nee and Jiong Kit will disinfect the returned sets and replace any torn or stained items with new ones.
If you ever need recommendations on your food and location, they will help you with suggestions to make picnic planning even easier.
Stand out from competition
While being one of the trailblazers can be an advantage in running a business, it’s ultimately how you stay relevant that makes you competitive.
Picnic rental services aren’t unheard of at this point, and in fact, I’ve noticed a lot of new businesses popping up on Instagram in recent months.
Some of the picnic rental services that appeared 2-4 months ago in the Klang Valley include:
While many of these services are priced even lower than Daily Sparks, some as low as RM30, their themes don’t stand out as much as those of Daily Sparks.
That being said, the breakdown of their picnic sets is as follows:
Recently, Daily Sparks launched a new Malaysia-themed picnic set, which is very different from the other sets they have.
This set includes a batik carpet, Mangkut Bertingkat, kopitiam and Mamak cups and plates that you can put your semi-cooked eggs, the C and roti canai sure.
Just when you thought he couldn’t be Malaysian enough they even have accessories like sompoton, batu seremban and congkak For your amusement.
“For us, authenticity comes first, which is why our sets are always organized around activities that we have enjoyed ourselves,” said Hui Nee.
Plus, with CMCO going on indefinitely, many picnic rental services have moved indoors, including Daily Sparks.
However, instead of repurposing the same sets they used for the outdoors, they introduced a new indoor picnic set that also comes with a mini toaster and French coffee kettle.
COVID-19[female[feminine There was no picnic for their biz
Prior to the second CMCO in October, Daily Sparks had seen 30% revenue growth every month since June.
They are already profitable and are looking to expand their picnic sets, of which they currently own more than 20 units.
However, the reintroduction of CMCO has disrupted their activities due to the restriction of outdoor activities.
Despite this, Hui Nee and Jiong Kit don’t see it as a downside, but rather a chance for them to focus on the aesthetic life, which is at the heart of their brand.
The launch of the Home Café toaster set is just the beginning of their brand recalibration, as they plan to sell aesthetic home decorations starting with vases and posters.
The Daily Sparks Home Café Toaster Set won’t be the first and last indoor picnic set, either.
They will be launching another indoor picnic set that will feature a mini barbecue set that their customers can enjoy indoors as they have a smokeless charcoal option.
“We hope Daily Sparks can continually add sparks to the way people spend their free time, whether it’s daily routines, weekends or even special occasions,” said Hui Nee.
Conclusion: It is interesting how many picnic rental services have emerged in the Klang Valley in recent months, given the uncertainty of the restriction of movement in our country. While I am grateful for the many options I can consider, I still admire the originality and innovative entrepreneurial spirit that Daily Sparks uses in their startup.
- You can read more about Daily Sparks here.
- You can read more about other Malaysian startups here.
Featured Image Credit: Hui Nee & Jiong Kit, Founders of Daily Sparks
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