Of all things, water suddenly became the talking point on social media with the hashtag #Hydration gaining over 160 million views on TikTok at the end of June 2021.
With hashtag-related content going viral, several water bottle brands have seen sales increase after being recommended by TikTok stars and celebrities. Among some types of bottles that went viral were the “adult” sippy cups (think a covered cup with a straw and a handle) and large gallon-sized bottles.
For this Malaysian, his habit of carrying a large bottle of water to hydrate himself was not due to this tendency, but rather to a healthy lifestyle which he had always practiced. He later had a bulb moment to monetize it.
“I remember one day I came across an article about an interview with Julian Yee, a professional Malaysian figure skater. I read how he had to finance his training and the difficulties he encountered in finding sponsors to support his career, ”Zayn told Vulcan Post.
Realizing the difficulties faced by athletes, Zayn was inspired to create a brand to help people in need through entrepreneurship, and so his social enterprise, OVER was born last year in October 2020.
Doing good for your body and for society
“Our body needs 3 to 4 liters of water a day, and sticking to it helps reduce the risk of headaches, drowsiness, low blood pressure, reduced skin elasticity, dry skin. mouths and the list goes on, ”Zayn explained.
Although not a professional athlete himself, Zayn is passionate about sports and is very passionate about the local sports scene.
“After doing some research, I realized that local athletes don’t have a lot of funds and support to pursue their careers, and they usually end up becoming coaches or going back to the academic path,” he said. shared his findings.
“But [this issue] is starting to gain more attention, as we haven’t been able to get a gold medal at the Olympics yet (hopefully this year!). “
Locally, the sports scene seems to be struggling to secure funding even before the pandemic. With the pandemic, funds are now needed not so much to send athletes to competitions, but to keep associations alive in the first place.
Of course, some disagree and personally believe that our local athletes are much more privileged than athletes from other countries in terms of funding.
However, athletes who train mostly make money through competitions and events that are difficult to pursue safely now. With regard to grants and sponsorships, in the absence of events, they also offer little incentive.
These struggling athletes are the ones OVER hopes to help, as well as the underprivileged families in Malaysia.
It’s a movement that resonates with their customers
If you buy a bottle from OVER, you can choose to donate to athletes or a charity of your choice to which OVER will donate 20% of their net profits. They currently have 1.5L and 2.2L bottles, and these sell for from RM 59 to RM 74 with no discount.
The bottles are made from durable BPA and DEHP free plastic, have a handle molded from the body of the bottle (so there’s little to no risk of breakage), and have a flip-top cap the team promises to. be waterproof.
Did you know: BPA can affect the brain and prostate health of fetuses, infants and children, while DEHP can cause cancer and birth defects or other reproductive harm.
Mayo Clinic / Proposition 65
So far, they have sold 3,500 bottles since their inception last year and have raised funds of RM 4,835 from their customers. These clients are typically involved in sports themselves, which is perhaps why OVER’s mission resonates with them.
For a new startup, those are promising numbers for OVER, which Zayn runs full time. However, not everyone shares his enthusiasm for the company and its ideas. Some of his friends and family who he hoped would support him still don’t really approve of his idea, he lamented.
But that didn’t deter Zayn’s ambition, and he later managed to find a business partner from a friend he proposed to. “It took me a while to learn from it and realize that it will be a lonely trip, but as long as we (my partner and I) believe it, it will be enough,” Zayn said.
Today, they’re not the only ones who believe in the potential of OVER, as their sales show. In addition, the social enterprise has found a few investors and partners to support its mission.
Selling a water bottle is far from the most unique idea we’ve seen, but the sales and funds raised so far by OVER are testament to its ability to design and market its bottles in a way that is aimed at a specific target market (sports enthusiasts).
- You can read more about OVER here.
- You can read more about the social enterprises we wrote here.
Image Credit Featured: Zayn, Founder of OVER
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