Menstrual cups are known to be a zero waste and economical choice for people with their period. Unlike pads or tampons, they only need to buy a cup, which saves them on other menstrual hygiene products for the next 10 years.
However, there are some misconceptions about the cups, one of them being that inserting these products will cause them to lose their virginity.
“We thought the reason people don’t try menstrual cups, especially in the Malaysian market, is because the idea is too foreign / taboo,” said Izzati, co-founder of Suci Cup.
“We wanted to solve this problem by dispelling cultural misunderstandings by getting facts from an Islamic and medical perspective so that menstrual cup use is faster among Malaysians.”
Breaking taboos through education
In addition to selling menstrual cups on their site, Suci Cup also produces content in English and Malay to educate Malaysians about cups and menstruation.
“We also want to be accessible and speak the same language as our users so that it is easy for them to ask questions and get help,” Izzati told Vulcan Post.
The start of the Suci Cup came after the pandemic caused the closure of Izzati’s first zero waste business, Refill Houz. Around the same time, her youngest team member was the first in the group to try the cut out of self-interest and found herself a convert.
While Izzati was familiar with menstrual cups as an alternative, she was perfectly happy to use reusable pads, but after learning how liberating the cup can be, Izzati’s ideas were called into question. Soon she and her whole team were using menstrual cups, wondering why they hadn’t started using them sooner; this is a feeling shared by Suci Cup customers today.
“So we thought there were a lot more Malaysians like us missing something. This is why we launched the Suci Cup. We wanted to share with more Malaysians in a way that they can easily identify and accept, ie breaking the taboo, ”Izzati stressed.
In December 2020, Refill Houz turned to Suci Cup with a mission to break the period taboo and standardize the use of menstrual cups for Malaysian women.
While Suci Cup outsources the manufacturing of its products, the main starting point for the business is the brand’s educational content on its site and social media as noted above.
But that doesn’t mean their menstrual cups are of poor quality, either. Made in the USA and registered with the FDA, the cups are made from 100% medical grade silicone, which provides soft yet firm flexibility for a comfortable fit.
A personal concern I have while purchasing the mug is the possibility of not liking it in the end which will be wasted. While returns are practiced with some menstrual cup companies, Suci Cup unfortunately does not allow them to ensure that all of their products are hygienic when shipped to customers.
“As for the worry of buying it and not liking it in the end, I guess it’s similar to buying high end lingerie and it turns out that it doesn’t work for you,” said shared Izzati. This is where the educational content in Suci Cup comes in handy in helping you prepare and choose what you think is best for you.
Sold in 2 sizes, Suci Cup provides on its website a complete size guide so that customers are informed and aware of what to use without too much discomfort.
The maintenance of the cups is also simple. Before and after using it during a menstrual cycle, the cups should be sterilized in boiling water. During menstruation, it simply needs to be removed, emptied, rinsed with water and reinserted.
By following these steps and storing them away from heat, the cups will last at least 10 years.
“Unfortunately, the silicone will not break down (when removed), but this alternative will help a woman save 1,440 pads / tampons in 10 years or more by avoiding going to the landfill,” Izzati pointed out.
Suci mugs are priced at RM94.50 each or RM 170 for a two-pack. However, The Hive also has its own Malaysian menstrual cup called The Hivette Menstrual Cup, which costs slightly less at RM80 for a 25ml or 35ml size.
Preserving the environment = saving money
Despite launching online into a pandemic, the cards the Suci Cup was dealt with actually worked in their favor. “People want to save money and one of the easy ways is to cut the cost of vintage products,” Izzati told Vulcan Post.
Although his team could not provide exact figures for their income, Izzati said they have run out of 2 lots of their inventory and are restocking for their third batch of orders.
“More and more people are accepting the idea,” she said gratefully.
Our goal is zero waste. We are all very passionate about it. The earlier Malaysian women choose to use the Suci Cup, the faster we reduce period loss. This is our ultimate goal. Along the way, we may consider developing other products to complement our existing product or we may consider new product lines to develop the Suci brand, a “period of trust”.
Nor Izzati Nordin, Co-Founder, Director of Business Development at Suci Cup
- You can read more about the Suci Cup here.
- You can read about other Malaysian startups here.
Featured Image Credit: The Suci Cup Team
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