When I stumbled upon the Malaysian education market, MyClaaz, my first thought was that they were trying to do too much.
It seemed aimed at students of all ages and welcomed trainers of all subjects, whether academic or more professionalized like compliance and investments. My second thought was, who then was he trying to target?
But founder Dr Zaharuddin said it was intentional. At first he was targeting schoolchildren, but realized that this was too typical and narrow a target.
And he’s right. Browse the education category of Vulcan Post and you will find many articles on education markets aimed at students, many of which have been written over the past few years.
It wasn’t the only problem though. Dr Zaharuddin said they even went so far as to analyze existing edutech platforms that have specific revenue goals, and realized those numbers weren’t good enough for his team.
Additionally, he wanted to emulate the e-commerce concept of reaching out to a larger audience with a corresponding scale of offerings, citing Udemy, Coursera, and Teachable as global examples.
Create opportunities to emerge from the pandemic
On paper, it sounded good. In practice, however, Dr Zaharuddin recognized that this was a big challenge, especially with limited capital.
To manage costs effectively, prioritization proved to be useful and they first included trainers, tutors and teachers. Then come events to promote MyClaaz and thus attract registered members.
When the stock market crashed in March 2020, MyClaaz also took advantage of this to organize events that showed how this could be an alternative way to make money for qualified people. In return, he brought a large crowd to the site.
While browsing MyClaaz, trainers (we’ll use this term as an umbrella term) can provide a variety of services from one-on-one (physical) lessons to video calls, videos and exams, etc. The experience seems fairly standard in most education markets.
MyClaaz was not an idea born out of the pandemic, hence its private tutoring offers. But the pandemic has changed his plans. With new features like event creation, coaches no longer have to rely on private lessons to win.
“It can take years,” Dr Zaharuddin said of earning from physical classes, “Therefore, we encourage trainers to sell tickets to educational events, e-books and teaching videos. sale will give us a similar percentage by the time a coach finishes a lesson.
Build the quality of its offers
Like any product sold online, quality is often a concern, perhaps even more so when it comes to education. The site is a registered training provider under the Human Resources Development Fund (HRDF), and MyClaaz has basic verification procedures in place.
Dr Zaharuddin explained: “At the current stage, we cannot be too strict because we are new. Too many restrictions will leave us with a small number of trainers, so the only control processes for trainers are their identity [verification] and qualification certificates to upload to the platform. By doing this they will get a verified badge.
At the same time, MyClaaz works with administrators of schools, universities and colleges to find quality trainers and speakers.
If somehow an instructor bypasses MyClaaz control and students send genuine reports of a bogus qualification or detrimental event, the site withholds payment from the instructor and returns it to the student. . The trainer’s account will also be deactivated, in accordance with the T & Cs.
Trainers are currently free to determine their own fees, with some even offering one-time RM10 courses, and MyClaaz takes a 20% discount on each transaction.
While this freedom benefits coaches, it still comes with a potential risk of overload, which MyClaaz should watch out for.
However, for each subject there are a variety of trainers to choose from, so students should be able to do their own research before deciding who to book.
Persevere in skepticism as a new site
For its first fiscal year after launching in June 2020, Dr Zaharuddin announced that MyClaaz is close to generating RM 1 million in revenue. Over 14,000 transactions have also been made by users from over 20 countries.
One of the team’s biggest challenges has been a slow conversion rate, despite trainer benefits such as easy payment gateways. Despite this, Dr Zaharuddin is not discouraged.
“I think it’s kind of normal when people try something new and unusual. The same challenges are also encountered by other digital platforms: skepticism, suspicion, etc. Some of these platforms survive, some don’t. We hope to survive, ”he said.
In the future, he plans to deliver the system as SaaS with minor modifications to meet the needs of future customers, and to establish MyClaaz in other countries as well.
These include Nigeria, Indonesia, Singapore, Brunei and India, but of course, with the pandemic slowing, MyClaaz will first step up its footprint in Malaysia.
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Based on MyClaaz’s branding, it is clear that it wants to differentiate itself from the many other edutech sites primarily aimed at students.
Courses that teach more advanced subjects such as stocks, investing, and business management are also more likely to generate more income per student, so it makes sense that MyClaaz wants to take advantage of this area.
While the site has no shortage of offers, perhaps it could introduce a checkbox-based filtering system to fine-tune its usability. Currently, to access a specific topic, a user has to hover over a set of drop-down links multiple times, which is slower and prone to bad clicks.
As MyClaaz grows, the team may feel the need to tighten up their vetting procedures and set a healthy price range for different classes as well.
One way for MyClaaz to stand out would be for its trainers to skillfully locate their subjects. For example, investing or managing a business in the Malaysian context, taking into account different existing regulations or attitudes.
- You can read more about MyClaaz here.
- You can read more eduetech related content here.
Image Credit Featured: Dr. Zaharuddin, Founder and Editor-in-Chief of MyClaaz
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