Malaysians love malls and shopping. But above all, we love the discounts. In the pre-pandemic time, we may have even gone out of our way to visit Genting Highland Premium Outlets and Johor Premium Outlets just to get branded items for less.
Inspired by this demand he noticed among locals, Kyle and 3 of his longtime friends decided to create a market that replicates these high-end outlets called CepatBeli, which launched in May 2021.
One man’s (almost) trash is another man’s treasure
“During the pandemic, I was exploring different ways to maintain myself and one of the ideas that came up was how to keep usable products that are close to their expiration date (less than 6 months),” Kyle shared his Bulb Moment with Vulcan Poster.
“I then realized that with the economy so bad due to COVID-19, there might be a way to deliver these unwanted products to consumers who might want them at a great price.” Kyle took this idea further and also included some discount clothing, inspired by the upscale store concept.
Therefore, Kyle and his friends (from supply chain, sales and marketing backgrounds) decided to invest RM15K each in this idea. Kyle is the only one working on CepatBeli full time while the others come in from time to time to help out when needed.
Integration providers have taken a simple approach with the help of a “thick face,” Kyle said. “I would say it was first a combination of correct and concise explanations of what we can offer them. We want them to understand that there is no loss on their side in working with us.
By directly integrating brand owners and manufacturers, they eliminate middlemen or resellers, helping CepatBeli reduce the costs of what they sell.
Making the hassle of e-commerce easier for merchants
On their site, you can find notable brands like Aik Cheong, DC Comics, Volkswagen, etc. The type of products they sell include fashion, babies and toys, electronics and accessories, and dried foods.
The team provides these merchants with free warehousing, pickup and delivery, order fulfillment and even graphic design services as they want them to have a hassle-free end-to-end solution. . To monetize, they then take a small percentage of the sales that merchants generate.
Because this is a new team with no IT and e-commerce experience, they sought advice from MDEC through conferences, meetings, and entrepreneurship courses like Go-Ecommerce.
It was also through MDEC that Kyle and his team met their angel investor who pointed out weaknesses in their business plan and taught them how to get the right product-to-market fit and how to focus on their reach. on the market.
Convince merchants and users that they are legitimate
It was difficult for them, as a new business, to convince brands to trust their site, which is why they offered the aforementioned hassle-free services to entice brands to get on board.
However, it was harder to convince users that the products and brands on their site were genuine. “Many consumers had concerns about the authenticity of the products because these products were reduced by up to 70%,” Kyle explained.
Therefore, they are currently addressing these concerns through brand awareness campaigns and Facebook Live events where they are offering deep discounts to first-time customers in the hope that positive reviews will multiply. As of now, they see a lot of household products purchased on their site.
“Malaysians are very price sensitive and are always on the lookout for the cheapest deals. Campaigns with free shipping above a certain amount always attract consumers who are far from accessible, ”Kyle said, adding that they implemented this strategy once that was done.
Operating initially from Kyle’s house, they now have warehouse space in Shah Alam to accommodate their growing stock.
Earn enough to give back during the pandemic
“One of our big mistakes early on was trying to reduce the costs of our initial web development, which meant that we had to rebuild the website from scratch as the number of users grew and the platform grew. -form couldn’t keep up with requests, ”Kyle recalls. .
But Kyle let their team down because their first website was also a pilot without any market validation, hence the reason they didn’t dare to invest more for a better website at first.
Fortunately, the global pandemic hasn’t affected them too much as this is an e-commerce business, which we’ve seen generally thrive in times like these.
While Kyle declined to comment on their revenue growth, he proudly shared that the team was able to run a CSR campaign to give back to the community during the second MCO. They distributed masks, easy-to-cook meals and basic necessities to delivery people who passed through Centrepoint Bandar Utama.
“Currently, we are running another CSR campaign to provide care packages to the White Flag program and to charity homes. We are working closely with City Council to determine the location of needed households and will send them right to their doorstep, ”Kyle said. Their ability to give back was also what he defined as their proudest moment so far.
Through their relationships with MDEC companies and events, they can source from major brands and delegate it to those who need it. “As times are tough during the pandemic, providing reliable products in itself is a huge boon,” Kyle concluded.
- You can find out more about CepatBeli here.
- You can read more ecommerce articles than we have written here.
Featured Image Credit: Kyle Keah, Co-Founder of CepatBeli
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