Author’s text: Drive-in cinemas are something I’ve only seen in movies. Cozy images of couples snuggling on the roof of their car, with snacks and drinks to go. The only downside to going to a movie theater with a driver is that I can’t help but be a bit off when I think about traffic jams when everyone wants to leave.
The smell of popcorn, passing in front of the many “Coming Soon” posters on the walls, and the big screen flashing before your eyes.
Many of us have missed the cinematic experience in MCO cinemas.
This is what sparked the idea of M-Junction Drive-In Cinema (M-Junction), which will be one of the first Cambodian Malaysian cinemas we see in the modern era.
For that, we have to thank Arvin Randahwa, CEO of TwoSpicy Entertainment and his friend.
“A random connection between me and my friend from MD Events Asia gave birth to this idea,” Arvin told Vulcan Post.
“He had the audiovisual systems equipment and knowledge, and my team and I had the experience and knowledge to make this product successful. So we decided to work together to get there. “
For some information about TwoSpicy Entertainment, they are the ones behind some of Malaysia’s unique and exciting experiences like Dinner In The Sky Malaysia, Plane In The City, Le Petit Chef, The Largest Maze in Malaysia, etc..
“Drive-in cinema therefore fits perfectly with our company’s vision and our existing follower database,” added Arvin.
By now you have probably heard of it and are looking for more details on where, when or how this event will take place.
Personally eager for information ourselves, here is what we managed to extract from Arvin on what the drive-in cinema of M-Junction will look like when it is launched.
1. It will be located at the Malaysia Tourism Center (MATIC).
The Malaysia Tourism Center (MATIC) is located along Jalan Ampang, Kuala Lumpur, and you may have passed it countless times on your way to KLCC.
“We chose MATIC because of its location in the heart of the city and because their vision suited us, which is to promote domestic tourism in the current business climate where international tourists are not allowed to enter the country. “said Arvin.
Like the other drive-in cinemas abroad, the film’s “hall” will be in the MATIC parking lot.
2. There will be a maximum of 50 cars per session.
To ensure that the quality of the experience is not compromised, M-Junction will only allow up to 50 cars per screening with a capacity of 2 people maximum in one car.
Editor’s note: We previously wrote that only 30 cars would be allowed, but we’ve since updated it to 50 cars to reflect accuracy.
Indeed, those who sit in the rear seats will not be able to see the screen.
M-Junction also strictly adheres to the government-set drive-in cinema SOPs, which were revealed last Friday.
Therefore, there will be a distance between cars, with ticketing, orders and payments made by contactless and cashless methods.
The movements of people on the ground will also be controlled and the staff will wear masks at all times.
Daily staff and guest temperature checks will also be performed regularly to prevent unexpected cluster infections.
3. Reserved “seats” and first come, first served.
Realistically, I think getting into this experience will be like finding a good parking spot when you hit the mall for a movie screening.
M-Junction will offer 2 levels of tickets that differ in terms of lines and packages.
“The first row will be reserved for sponsors and higher ticket categories, while the general admission places will be first come, first served,” said Arvin.
Snacks will be included in ticket packages, but there will also be options to purchase food on site.
Asked about the price of the tickets and whether they will be charged per head or per car, Arvin refused to answer, wishing to keep this news secret until the day of the launch of the ticket, which is tentatively set for July 20, 2020.
4. Large LED screen and Bluetooth audio for your viewing pleasure.
One thing that will be interesting to note for me is how the audiovisual quality of a film will work for an outdoor setting, since indoor cinemas have ways to calibrate their speakers so that each seat gets basically the same experience.
Arvin told us that the M-Junction films will be projected on a large LED screen with sound transmitted via a mixture of Wi-Fi and Bluetooth technology.
The exact details of how this will all work out will also only be shared when the sale of their tickets begins.
5. There will be a good mix of movie choices, as will an ordinary old cinema.
M-Junction is expected to present a collection of classics and recent releases, as well as local and international films.
When he wanted to keep his lips tight, he was ready to share at least that with us: “There will be something big, scary, and a very long time ago.”
This variety caters to their target market of city dwellers, interstate domestic travelers, students, young adults and small families, of whom they have a waiting list of over 13,000 people.
Arvin also mentioned that to obtain the screening rights for these films, they had to request numerous applications and licenses from various departments.
“It was a very interesting learning experience for us, from getting film rights to talking to the local police,” he thought.
6. Shows will be rescheduled for unpredictable weather conditions.
Unpredictable weather is a scourge for cinemas with direct access, but M-Junction is ready to deal with it with a mixture of technology and traditional methods.
In the event of thunderstorms, the film screenings will be delayed until a certain time or rescheduled.
To combat our typical Malaysian humidity, the team is finalizing ways to cool the area in an environmentally friendly way to reduce CO2 emissions for their participants.
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Overall, M-Junction plans to expand its cinema with access to other locations and has already been approached for launch in other locations.
This will undoubtedly be exciting for Malaysians living this experience for the first time.
Since the pandemic is not yet over, bringing people together in the same space for a few hours may seem like a bad idea.
However, if everyone stays in their socially distant cars with masks, this should be much safer than the gap of a seat in movie theaters.
Conclusion: Since M-Junction plans to make it a long-term thing (as opposed to a one-time event), I would personally like to experience it for myself at least once. Well, I would definitely wait until the hype goes out.
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Featured Image Credit: AP
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