Malaysian App For Cheaper Car Wash Memberships
I am always on the lookout for cheap car washes with vacuum services while pumping gas. Of course, it would be cheaper if I just spent a weekend doing it on my own, but soaking myself in dirty soapy water is not the way I would want to spend my free day.
Noting the high rates for car washes in Malaysia, CuciCuci was created in an effort to make it cheaper.
It is a car wash service that offers membership packages for their washing and retail services at lower rates.
You might be wondering, “But all the other car wash companies have membership packages too, what makes CuciCuci different?” Well, it’s currently the only car wash app in Malaysia to offer this benefit that applies to different merchants, based on my findings from the Play Store and App Store.
Washing receipts and windshield stickers
Since my car is parked outside most of the time, my dad decided to get me a CarBuddy membership at the gas station I frequent. After paying around RM100 / year for this subscription, I’m entitled to discounts on car washes and other retail services of up to 25%.
Anytime I want to claim this bonus I just need to flash my receipt or point to the sticker on my windshield. Then I’ll just have to pay RM 9 for a wash and vacuum instead of RM 12 for non-members with small cars.
CuciCuci’s app pretty much digitizes this process for members and traders. For RM365 per year, members can visit CuciCuci merchants anytime, flash a unique QR code, and get car washes and vacuums without further transaction.
That’s RM1 per day for a daily car wash plus vacuum, or RM7 on a weekly basis. In reality, if you only wash your car twice a month, it would cost around RM15 per wash for a year.
Note that this package only applies to one license plate number, you won’t be able to use this benefit for the rest of your family’s vehicles either.
I did a quick survey of my coworkers and found that our average car wash habits are once a month at around RM15.
It seems if most of us bought the CuciCuci membership, we would pay around 30.42 RM for a monthly wash. That’s a 50% increase over the average RM15 we are used to paying.
So for me a convenient way to see CuciCuci membership worth it is to have merchants located in the parking lot of an office building.
This would allow office workers to use the subscription every week if they choose, as they’ll be parked there every working day and see their cars idling for hours anyway.
More than a digital subscription
The CuciCuci app, while niche, also offers other practical uses besides just scanning memberships.
On its home page, users can see their rates and discounts for other services such as Nano Misting (interior fumigations) or exterior polishing and waxing.
Their Map tab also allows you to locate the nearest CuciCuci merchant available to you.
In your profile, you will be able to view your past digital subscriptions and transactions. This alleviates the need for cash exchange and printed or written receipts during a pandemic, especially since car washes are allowed under MCO 2.0.
Currently, the company has 14 merchants in Klang Valley who provide their digital services. In terms of the user base, these are mostly people from the Chinese population, according to CEO CS Tan, who spoke to Vulcan Post.
The reason for this demographics could be because CuciCuci primarily uses Mandarin on their website, social media, and advertisements.
CS aims to make CuciCuci more available throughout Malaysia by working with at least 100 merchants and reaching the 50,000 member mark by this year.
While ambitious and certainly a welcome solution for low-cost Malaysians who are also bikers, one has to wonder what it will take for CuciCuci to achieve these goals since MCO 2.0 has ensured that people don’t use so much their car.
Therefore, the need to wash their cars often is also reduced, which reduces the value of CuciCuci membership at this point. Once MCO 2.0 is lifted and people resume their daily commute, demand can increase.
- You can read more about CuciCuci here.
- You can read more about other Malaysian startups here.
Featured Image Credit: CS Tan, CEO of CuciCuci
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