Mac and Cheese and Ice Cream – 2 great tastes that apparently go well together – because the, uh … unique flavor ran out in just 60 minutes !!!
Here’s the deal … Kraft and Van Leeuwen Ice Cream joined forces to create a limited edition mac and cheese ice cream flavor and the demand was so great for the start of the dessert the website crashed into 9 minutes and the entire 2,000 pint inventory was cleared online within an hour.
The ice cream launched on Wednesday on National Mac and Cheese Day – yes, it’s a real thing – and, in addition to online sales, they sold it at brick and mortar stores in Van. Leeuwen nationwide. Well, for a brief period anyway … we’re told it only took 3 hours to sell their 9,000 scoops.
star “Holes” Khléo Thomas was one of the lucky ones to get his hands on the $ 12 pint … and you must see his reaction to his first bite !!!
Khleo says Van Leeuwen totally nailed the Kraft Mac & Cheese flavor, something he says he didn’t expect.
For those who missed it, don’t worry … Kraft is launching an online raffle with the chance to win 2 free pints.
Americans really eat anything.