Life After His Egg Fried Rice Reaction Video Went Viral
Watching the video of Uncle Roger’s Egg Fried Rice for the first time, it really baffled me.
I understood the archetype, but seeing a young man with a fresh face on the internet playing the character of an old Chinese man ah pek was a celebration for me.
However, her 1.1 million subscribers on YouTube probably wouldn’t agree with me.
Just 2 months ago, it only had around 10,000 subscribers and an average of 5,000 views per video. Safe to say, it has since gone viral.
And the video that propelled him to go viral?
His title is “Uncle Roger Disgusted With That Egg Fried Rice Video (BBC Food),” and we’re sure anyone with an online presence would have heard of him and this video before.
In the video, he reacts to a British Broadcasting Corporation (BBC) video about a lesson on how to make fried rice with eggs.
Uncle Roger’s reactions included many gestures and comments of disapproval as he mocked the cook, Hersha Patel, saying things like, “You’re killing me woman!” She is draining the rice with a colander!
Comedy skits parodying Asian and Western culture and commentary on current events are some of the other types of videos he makes on his YouTube channel.
While I didn’t like the egg fried rice reaction video at first, it still got me down a rabbit hole watching others.
In particular, the reaction videos to other online cooking tutorials. His exaggerated feedback eventually became powerless to me.
Who is Uncle Roger?
Behind the character of Uncle Roger hides Nigel Ng, a Malaysian comedian in the United Kingdom.
In an interview with Vulcan Post, he shared a brief personal story with us, such as moving to the United States to study engineering at Northwestern University in Illinois.
It was there that he started doing stand up comedy as a hobby. He then moved to London shortly thereafter to work as a data scientist.
In an interview with the South China Morning Post (SCMP), he said acting had become his full-time job in 2019.
He was performing on television and was nominated for the Best Newcomer award at the Edinburgh Fringe, the world’s largest arts festival in Scotland.
That same year, he started producing content for YouTube and Instagram.
“Uncle Roger was born because my goal this year was to create a character for my social media content. After some improvisations and workshops on my Rice To Meet You podcast, Uncle Roger was born, ”he says.
As his jokes are heavily centered on Asian culture, it’s hard to imagine the UK audience resonating with them.
Nigel agreed, but replied that the point of performing his comedy there was to develop his skills.
“My humor uses Asian culture as a subject, but my experience on the stand-up circuit in the US and UK has helped me acquire the skills to make my comedy accessible to everyone,” he said. he declares.
“I think everyone will get the jokes in the videos, maybe Asians will get 10% more, but it’s very accessible regardless of race.”
Virality came unexpectedly
On how he even decided to do a reaction video on the BBC Egg Fried Rice Video, Nigel said, “A fan of my podcast shared this video with me. I already had Uncle Roger’s character back then, even though it only existed in short 40-second clips on Tik Tok and Instagram.
“I thought it would be a perfect chance to flesh out this character in a longer video.”
It caught the attention it gets today by being shared on social media platforms like Twitter, Instagram, Reddit and on Facebook via the Subtle Asian Traits group.
“Then the media also took over. I was really surprised when it went viral but also super grateful, ”he shared.
Hersha Patel, who was the unfortunate butt of his jokes in the reaction video, has been trolled by viewers online.
He told SCMP: “As it started to gain momentum, I got a little nervous. I hoped she wasn’t too attacked. In the end, the video is just comedy, but you know how the internet is. People get angry very easily. “
Hersha herself found the video funny and reached out to Nigel, wanting to clear the air and try to turn it into something positive.
The two collaborated and posted a follow-up video a month after the premiere, Uncle Roger Meet Egg Fried Rice Lady. It has since gained 7.4 million views.
While Nigel doubts he will be able to achieve this kind of virality again, he is happy to be content with steady growth.
Looks like he’s working there too. Taking a quick glance at his YouTube page, it’s clear he’s identified what his audience wants to watch: reaction videos.
He has since posted a few more videos and videos of collaborating with other Asian YouTubers to achieve his goal.
“Would I like to go viral again?” Of course! But only if it’s a positive thing and not like a scandal, ”he joked.
As for the opportunities, some brands have contacted him to sponsor his videos. He also plans to develop his own stand-up using the character of Uncle Roger.
I don’t really think in terms of “doing”. It’s more like I can do what I love to do, which is funny, and live a decent life while doing it, then I’m happy.
Nigel Ng, actor behind Uncle Roger
- You can check out Nigel’s videos here.
- You can read more about other Malaysian startups here.
Featured Image Credit: Nigel Ng, comedian behind Uncle Roger
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