The KKW Beauty brand is getting a makeover … by closing its online operations to relaunch with a whole new look.
Sources close to the situation tell TMZ – Kim Kardashian WestThe brand continues to be hugely successful, and that alone is reason enough for it to get nowhere, but major changes are coming.
We’re told the plan is to move on to new packaging, new formulas and, of course, a new brand identity. Kim said so with Tuesday’s announcement… claiming that the brand will consist of new formulas that “are more modern, innovative and packaged in a new high and sustainable look.”
There was speculation that Kim K’s plans to shut down KKW Beauty’s website were a prelude to her removing West from her name… but we’re told that’s not the case, her name doesn’t. exchange.
We are told that Kim remains as involved as ever in the company … in collaboration with her new partners at Coty Inc.
As we reported… Kim’s brand reached $ 1 billion following a new deal with the cosmetics conglomerate, which brought in over $ 200 million for a 20% stake in KKW’s business .
As for the new company, Kim says she is delighted to continue to develop and expand her product line and “to finally be able to experience it the way I have always envisioned.”
It seems Kim’s mission is to launch a site that will serve as a one-stop shopping destination for ALL of her brands. In other words, she prepares more green vegetables. 💰