If you are wondering whether or not brands will work with Johnny Depp yet again after his trial…look no further than a resurrected Dior campaign airing in prime time this week.
Depp’s face and musical talent are on display in a spot for Dior’s Sauvage men’s fragrance, and we caught him on air during “MasterChef” on FOX Wednesday night at 8-9 p.m.
Depp signed with the company in 2015 as the face of fragrance, but he seems to be having a resurgence lately, given the buzz surrounding his test with Amber Heard. The commercial was shot years ago when the campaign first launched, but for obvious reasons it hadn’t exactly been heavily rotated.
More evidence of the comeback… Sephora also started pushing the fragrance with an Instagram ad that started popping up again in late May.
We reached out to Dior to ask if the company is deliberately bringing Depp’s face back into play with the men’s scent, but they didn’t get back to us.
Interestingly, a recent report stated that sales of Sauvage have increased at both Sephora and Ulta, making it one of the top-selling fragrances for online store sales.
As we showed you – both during and immediately after the trial – Depp achieved rock star status… onstage jamming with Jeff Beck and get a heartwarming welcome pretty much everywhere he goes.
The Dior deal isn’t technically new, but it will be interesting to see if other brands pay attention and join in on Depp mania as well. And, the big question – will the big movie studios do the same?