Its First GrabKitchen Is Launched In Hartamas

As the cloud cooking industry becomes more and more popular in our country, Grab Malaysia has also decided to jump on the bandwagon and started its own group called GrabKitchen.

This GrabKitchen is located in Desa Sri Hartamas and offers 11 F&B brands that you can mix and match in your order, and pay only one-time shipping costs.

GrabKitchen had already tested this concept in Jakarta in September 2018, and since then they have expanded into 55 cloud kitchens across South East Asia.

The goal of introducing this cloud kitchen is to help growing businesses and independent brands grow their businesses more efficiently.

“Not only is the GrabKitchen concept a unique and profitable model for catering operators, they will also have easy access to our merchant support tools, a strong delivery network and a large customer base,” said Sean Goh, managing director of Grab Malaysia said in a report.

What customers and future merchants can expect

GrabKitchen currently offers 11 different F&B brands from various kitchens which are:

  • Black whale
  • Kenny Rogers Roasters
  • myBurgerLab
  • Tasty Chapathi
  • The lunch box
  • Saba Restaurant
  • Salad workshop
  • Lim Fried Chicken
  • Sang Pisang
  • Thong Kee Cafe
  • Mohammad Chow Express

For customers in the area, the ability to shop at different restaurants for your family while paying only one rate would be quite value for money.

This list of brands is organized according to their customers’ ideas and dietary preferences. All brands of this cloud kitchen are also strictly halal.

Their opening hours are 10:00 a.m. to 10:00 p.m. with the last orders to be placed before 9:20 p.m., but this is subject to change depending on the order of movement control.

Additionally, to ensure their premises can work safely, the cloud kitchen is cleaned and sanitized daily while their merchants and delivery people comply with MCO’s SOPs.

As for future traders interested in joining GrabKitchen, Sean explained how Grab’s cloud kitchen expansion is helping businesses lower their capital costs and create more job opportunities.

Expanding into GrabKitchen would be a less risky option for F&B brands since they don’t need to invest as much capital in a new location.

Merchants would also not have to worry about the marketing burden of running and promoting a point of sale on their own.

“Across the region, GrabKitchens’ F&B brands have averaged 1.6 times more sales than their usual outlets,” added Sean. This data was collected from December 1, 2020 to December 31, 2020.

VSLoud kitchens are not a new concept here

We have many other cloud kitchens in Klang Valley, with a few examples like TCH Foodworks Co-Working Foodlab and Cookhouse.

However, this one-time delivery charge for orders from different merchants in the cloud kitchen is the first we’ve heard of so far, so users are already giving it a try.

On the merchant side, there’s no denying that being associated with Grab means you have access to its large user base, among other benefits as Sean pointed out earlier.

While the launch of GrabKitchen in Malaysia deserves some enthusiasm, others have expressed their dissatisfaction with its location.

Residents of Desa Sri Hartamas who commute daily by the GrabKitchen have filed complaints with a group of private residents on Facebook.

They mentioned the congestion cloud cooking has brought to the area, where public parking spaces are occupied and already small lanes are often blocked by GrabKitchen vehicles, with photos to prove their points.

Perhaps their feedback can be something Grab takes into consideration when deciding where to launch the next GrabKitchen in Malaysia, as congestion in the region could negatively impact deliveries as well.

  • You can read more about GrabKitchen here.
  • You can read more cloud cooking articles we’ve written here.

Featured Image Credit: GrabKitchen Indonesia

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Jothi Venkat

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