How Zouk Keeps Afloat Amid COVID-19
Since its founding in 1991, Zouk Singapore has always been regarded as a world-class nightlife establishment.
According to the annual survey of DJ Mag’s Top 100 Clubs, the Singapore club was ranked fifth in the world last year.
However, revelers have not been able to visit the award-winning nightclub since the end of March, due to measures put in place by the government to curb the spread of Covid-19.
Even though the entertainment giant quickly innovated and invented alternative sources of income, the business is likely not living up to pre-Covid standards.
Last month, Zouk Group was sold to Malaysian company Tulipa for S $ 14 million. Zouk’s cash-strapped parent company Genting Hong Kong (GHK) decided to generate cash.
Despite the acquisition, Zouk’s Singapore operations have so far remained status quo and he has come up with another innovative measure – hosting spin classes.
A collaboration with absolute cycle
For the unfamiliar, spin classes are a rigorous workout done indoors on a stationary bike.
It’s usually associated with adrenaline-pumping music and rhythms, and some have even compared training to a clubbing experience.
So, it seems fitting that Zouk collaborated with fitness studio Absolute Cycle to run spin classes on their dance floor.
Absolute Cycle is Asia’s largest boutique fitness studio with 13 studios in Singapore and Thailand. He announced on his Instagram page yesterday (October 8) that a collaboration with Zouk was on the agenda.
The fitness studio also mentioned that more details on the collaboration will be announced later.
For now, fitness enthusiasts have to settle for various teasers on Instagram, and the promise that it will be “an experience like no other.”
While it may not be a substitute for clubbing for some, exercising on Zouk’s dance floor will also be a thrilling experience.
In addition to opening its doors to the rhythmic cycling studio, Zouk has also engaged in other measures to increase his income.
Zouk’s efforts to survive the pandemic
In March, Zouk collaborated with gaming giant Razer to bring clubbing to homes.
The initiative was billed as the “first cloud clubbing experience in Southeast Asia,” where Zouk’s resident DJs toured at the club and broadcast it live on Razer’s Bigo channel.
He later also pivoted by turning his empty dance floors into a pop-up restaurant called Capital Kitchen to ensure a constant flow of customers.
Among the many things this global pandemic has turned upside down, it has changed the way consumers socialize and interact with each other.
With clubs being closed for the foreseeable future, it was crucial for us to pivot our business model to enable us to evolve in the current climate, and to continue to innovate and develop new products and revenue streams that will continue to thrive. , even beyond the pandemic.
Andrew Li, CEO of Zouk Group at the launch of Capital Kitchen
According to Zouk’s website, he also recently launched the Zouk Boutique, which sells items ranging from Zouk merchandise to bottled cocktails and food delivery.
Education Minister Lawrence Wong, who co-chairs the government task force to fight Covid-19, recently announced that the government may release plans to bring Singapore through Phase 3 of the economy’s reopening.
While cinemas and wedding receptions will see their capacity increase, it is not known if the same can be said of clubs.
While some industries have emerged as winners from the Covid-19 pandemic, nightlife in Singapore is certainly not one, and establishments like Zouk must constantly implement new measures to stay afloat.
Featured Image Credit: Shape Singapore / SG Magazine
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