How to Get Others Excited About Your Next Health Care Innovation
Health Care Innovation: The health care space is filled with fascinating technologies that have already upended many of the methods used to diagnose people, treat illnesses, and manage their care. Given the level of market saturation, you need to enact a dedicated strategy to get noticed and make others feel compelled to learn more about your plans for what could be the next great health care offering.
Describe It in Real-World Language
The medical industry is packed with terms that people may not understand unless they’ve received extensive health care training or have a family member in the medical sector that has passed some of the knowledge onto them in a casual way. The specialized language used in the medical industry can be overwhelming to someone who’s not familiar with it, and that’s why you should take care to talk about your medical innovation using words they understand.
Of course, it’s okay and even preferred, to use advanced language if you’re talking to a doctor or another person with in-depth medical knowledge. In other cases, though, you want to talk about your product in ways that make sense to an everyday person. For example, tell them about the specific ways that your product could help them with a medical challenge in ways that others don’t. Think about your audience’s knowledge level before speaking.
You could also discuss the advantages that appeal to most people, such as saving time or money. When you communicate with individuals in ways that make it seem that you’re trying to keep the conversation on their level rather than overly advanced, you could be well on your way to stimulating demand for whatever you want to sell.
Bring Up Any Factors That Could Make People Feel More Empowered
One of the challenging things about health is that you can go from feeling like you’re managing yours well to learning that you have a serious ailment in the period of a day or so. That can be a scary reality for many people.
Another factor that brings anxiety is that when a person needs professional medical care, they have to put almost all their trust into people who may be strangers. Medical professionals do examinations or look at the readouts on specialized machines to decide what interventions to make concerning a particular patient. And, although the person in need can ask some questions, they often feel that many of the things happening to them are outside their control.
A positive impact that many medical devices have is that they help people keep tabs on their health in ways that were not possible before. Often, these devices can align with a doctor’s orders. For example, if a person has high blood pressure, a physician may say that they need to engage in proactive stress management techniques. Many wearable medical devices for consumers give alerts when a user seems stressed.
There are also devices that track caloric intake, activity levels, and sleep patterns. Some of these gadgets also let people transmit their metrics directly to health professionals so that those parties can take a closer look and perhaps schedule an office visit.
If there’s something about your medical innovation that could help people be more aware of their overall health and how it changes, be sure to mention that. You may also want to go into a discussion about how your product is easy to use. Many individuals are eager to get on board with new health products, but they don’t want to endure lengthy learning periods before they can benefit from them.
Highlight Any Aspects That Connect to Societal Concerns
If you were to stop a random person on the street and ask if cancer had affected them or someone they know, the answer would probably be “Yes.” Even when individuals have not been through personal cancer diagnoses, someone in their extended family or circle of friends likely has. Moreover, cancer is a top cause of death, and regardless of how healthy people are, they typically view the disease as something that could impact them.
Maybe you’re an entrepreneur working on a medical concept that could improve the quality of life and options for people who get diagnosed with cancer. For example, Harry Stylli is a molecular technology innovator associated with blood-based and non-invasive tests that can identify a cancer’s grade and aggression level. It should be easy to see why people would get interested in that and the promise it offers.
There are also broad concerns in today’s society about the speed of diagnoses, access to care for low-income groups, and the necessity of keeping health data private. Spend time thinking about if your health care product could address one of those issues and make meaningful progress in improving it. If so, talk about those things in detail to keep people interested.
These are not the only ways to generate attention for your next health care product. But, they are tips you can adapt to work for almost anything that’s in your pipeline, making them well worth keeping in mind.