How Bad Audio Is Making Companies Lose Money
In the midst of a global pandemic, the world has entered an era of working from home, and remote working is no longer an alien concept.
A growing list of large companies are planning a more permanent transition to remote working, even after cities exit their lockdown. One such company is Twitter, which was the first major tech company to allow employees to work from home “indefinitely”.
Working from home is here to stay, but the remote working experience is thwarted by something unexpected: bad sound.
Remember the last conference call you had or the last time you spoke with a customer on the phone. Were you frustrated or confused because you couldn’t clearly hear what was going on?
If you’ve had to ask someone to repeat themselves or repeat you multiple times, you are not alone. Bad sound is to blame, and it’s bad for business.
Business people all over the world have a hard time hearing each other every day resulting in a serious waste of time and money.
In fact what?” is one of the most cherished words in business today.
Bad sound is bad business
Bad sound is not a minor problem.
According to a survey by premium audio and video solutions provider EPOS, problems with sound have affected 95 percent of the concentration and work efficiency of today’s workers.
69% more spend more time at work due to poor sound quality.
The most common problems include excessive background noise, having to repeat yourself several times, and requesting that information be repeated.
These are not the only problems. Poor connections on the line that cut off the floor and recipients who have to send follow-up emails for clarification on the contents of the call were other issues.
All of this leads to frustration, irritation, stress and wasted time.
In terms of productivity, office workers lose up to 29 minutes per week due to poor sound quality of voice calls.
This is a massive expense of US $ 725 (S $ 992) per employee and annually if tied to the average salary in the United States. Organizations that employ more than 100 people risk losing more than US $ 70,000 (S $ 95,865) per year.
It goes without saying that these financial losses and the emotional strain on staff are a serious problem.
How it affects business results
Beyond productivity, businesses lose income.
According to the EPOS survey, one in five decision makers said that bad sound also causes unhappy customers, financial loss due to poor performance of a task, and even the loss of a presentation or offer.
Gabriel Lim, co-founder and CEO of startup Saleswhale, an AI sales assistant, said he once had to miss a scheduled live podcast session due to bad sound, which caused him 30,000 impressions potential.
Bad sound also has a negative impact on business reputations.
“Due to the poor sound, customers have had to constantly repeat themselves, which causes them frustration and embarrassment with us. In the long run, this can damage the company’s reputation. Said Jacky Yap, founder of GRVTY Media.
On the other hand, Erik Cheong, co-founder of logistics start-up Park N Parcel has had the experience of unhappy customers due to communication issues caused by bad sound.
He shared that during the delivery process, communication between drivers and recipients is essential, and that there have been cases where drivers have not been able to verbally confirm a delivery due to poor sound, which resulted in unhappy customers.
How to eliminate your business problems
Businesses believe that better sound can alleviate these problems.
That’s where EPOS comes in. The Danish company is a pioneer in audio technology, providing high-end audio solutions designed for business and gaming.
Their audio devices allow users to not only hear clearly, but fully understand everything that has been said – even the implied details carried by pauses and tone of voice will not be missed.
Its premium solutions are tailored to the needs of individuals and teams, allowing them to reach their full potential and perform better.
EPOS products are also certified for use with Microsoft Teams, making it an exceptional group calling experience.
With over 115 years of experience working with innovation and sound within the Demant Group, EPOS is well positioned to facilitate effective communication that gives workers in all industries the freedom to focus on their work.
Although working from home started as a response to Covid-19, it has now become a necessity. Whether you are at home, in the office or on the road, meetings and calls are essential for business and good audio quality is vital.
It’s a no-brainer – better audio improves productivity, performance and even revenue, and there’s no better time to invest in good audio than now.
Simply put, with good audio, you’ll enjoy your business even more. To explore the EPOS audio solution technology suite, visit their website here.
This article was written in collaboration with EPOS.
Featured Image Credit: EPOS
Our sincere thanks to