Here Are 10 New Players Vying For A Slice Of S’pore’s Food Delivery Pie

As the demand for food delivery increases, many are joining the food delivery bandwagon in hopes of making it big.

Last month, at least 10 new delivery platforms appeared during the breaker period. Even after the breaker era, many other players have appeared in the market.

Here’s a look at 10 of these new players in food delivery in Singapore:

Mug On

mug on food delivery
Image Credit: Chope On

During the Breaker, the restaurant reservation booking platform Chope pivoted to launch a beta food delivery and takeout platform, Chope On.

It offers island-wide food delivery from over 200 restaurants with pre-orders that can be set up up to a week in advance – but you can also opt for take-out to save on the cost of delivery.

Currently, Chope On is only available on the desktop. Simply purchase QR code food vouchers from the website and claim your discounts at the point of sale you want.

Discover them here. Shipping costs and minimum orders vary.

Capita3Eats

capita3eats food delivery
Image Credit: Capita3Eats

CapitaLand Malls has also launched its own food delivery service during the breaker.

Named Capita3Eats (pronounced “ capita-delicacies ”), the platform offers deliveries and take-out for restaurants like Ajisen Ramen and Hooters. It currently offers free island-wide shipping for orders over S $ 30 to select restaurants.

It is currently only available on the desktop. You can browse and place orders online and pay using Visa or Mastercard.

Discover them here. Free island-wide shipping on orders over S $ 30 or S $ 50 for select restaurants.

Pickupp

pickupp delivery app
Image Credit: Pickupp

A Hong Kong-based logistics company, Pickupp offers an on-demand, door-to-door delivery service that can reach your door within four hours.

The company launched its own food delivery platform during the breaker – a smart move, given that it already has a fleet of delivery people in its back pocket.

Currently, Pickupp offers deliveries of F&B, bakeries and lifestyle products such as alcohol and beef jerky on its platform, available on computer and smartphone.

Discover them here. Shipping costs start from S $ 1.90.

Halal with Hew

halal with food delivery
Image Credit: Halal with Hew

Founded by a Muslim convert and his wife, Halal With Hew was launched during the Breaker to provide a platform for halal home businesses.

The breaker coincided with the month of fasting, canceling Ramadan bazaars and putting Hari Raya goodies out of reach for the average consumer. Halal With Hew was launched to streamline the process of delivering food between hungry customers and home chefs.

The startup was fully seeded, but has grown to over 100 merchants in less than a year, generating around S $ 32,600 since inception. The platform is likely to expand to hawkers and restaurants in the future.

Discover them here. Delivery throughout the island for S $ 6.

Changi eats

changi eats food delivery
Image Credit: Changi Eats

Recently, Changi Airport has also started its own delivery business – probably because the airport doesn’t get a lot of traffic these days.

Named Changi Eats, the desktop-only platform offers delivery from nearly 30 restaurants located at the airport.

You can mix and match orders from up to five different restaurants without markup – online prices stay the same as in-store prices.

Please note that orders must be placed one day in advance and up to two hours before the scheduled delivery times from 12:30 p.m. to 8:00 p.m. daily.

Customers can also opt for a drive-through pickup option at Terminal 3.

Discover them here. Shipping costs start at S $ 5 with a minimum spend of S $ 50. Orders over S $ 80 will qualify for free shipping.

Buy4u

Buy4u delivery hawker
Image Credit: Buy4u / Facebook

This newcomer to the food delivery scene offers local fare to hawkers at famous hawking centers such as Old Airport Market and Maxwell Market.

Buy4u also offers Halal food delivery from restaurants like Mum’s Recipe and Hindarab. In addition to food delivery, you can also buy frozen seafood and meat, as well as Katong durian.

The platform is available on desktops and smartphones.

Discover them here. Shipping costs start from S $ 8.

B28!

b28!  food delivery
Image Credit: Facebook / B28!

Butleric, a Singapore-based startup, has launched a food and take-out delivery platform called B28!

Founded by Ron Lee, Butleric has ambitious goals to achieve a billion valuation and IPO by 2023, serving more than 30,000 merchants in the Asia-Pacific region.

F&B outlets like Each A Cup and Tatsuya Japanese Restaurant are available to order on B28 !. Currently, the app is only available on the desktop.

Discover them here. Shipping costs and minimum orders vary.

Hungry

hungry delivery man
Image Credit: Hungryy / Facebook

Designed for smartphones, Hungryy is a new delivery app that allows you to order food exclusively from Halal and Muslim-owned restaurants.

Some of its F&B dealers include Meat & Salt and Al Azhar.

Merchants and passengers also benefit from the backend system of food delivery tracking and optimization applications. The app already has over 10,000 downloads from the Play Store.

Discover them here. Shipping costs start from S $ 3.

Deliver.SG

Founded by 33-year-old restaurant consultant Naresh Kumar, it launched in January with over 150 restaurants online.

deliver food delivery sg
Image Credit: Deliver.SG

F&B merchants include local F&B like Springleaf Prata Place and Seoul Shiok. Users can take advantage of reduced shipping rates and promotions.

Deliver.SG offers home deliveries on desktop and smartphone.

Discover them here. Shipping costs and minimum orders vary.

Myfood.sg

myfood sg delivery
Image Credit: My Food SG

At least 200 different restaurants are available on the platform, including businesses like Tuga Portugese Restaurant on Dempsey Road and House of Seafood. Halal deliveries are also included.

The platform also offers frequent promotions and discounts on its Facebook page. Myfood.sg offers food delivery for desktop and smartphone.

Discover them here. Shipping costs and minimum orders vary.

Could we be in the middle of a food delivery bubble?

More delivery platforms means there are more options to choose from. Potentially, delivery rates could become more competitive.

However, newer platforms tend to rely on third party users instead of preparing their own fleet. This has resulted in variations in the quality of food delivery services and delays in delivery times.

Grab, Deliveroo and foodpanda already dominate the food delivery market. The “big three” are way ahead of new players because of their starting player advantage. The variety of choices in these applications is also vastly greater than that of newer platforms.

Not to mention that other players like WhyQ and Pickupp have already occupied the delivery space for the past couple of years, but none have generated the type of attention superapps like Grab.

If new food delivery platforms are to survive the delivery boom, they will need to find a way to differentiate themselves from the rest.

Featured Image Credit: Hungryy / Buy4u / Chope / eatbook

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Jothi Venkat

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