Here Are 10 In-Demand Skills S’pore Employers Are Looking For
During this Covid-19 pandemic, some buzzwords in the world of work seem to be “requalification” and “skills improvement”.
The first refers to learning new skills to do a different job, while the second refers to teaching workers new skills to do their jobs better.
As Singaporeans are made redundant and new graduates are unable to find jobs, the government has embarked on a massive re-qualification and skills upgrading campaign.
For example, the SkillsFuture mid-career support module helps residents between the ages of 40 and 50 stay employable and access good jobs.
Many have also used platforms such as Coursera, Udemy, or the SkillsFuture portal to learn new skills.
However, not only all the skill will allow you to land a new job.
The 2020 LinkedIn Top Startups Singapore list revealed emerging and resilient startups during Covid-19, along with what these startups look for when hiring.
If you’re looking for a job, here are some of the hottest skills you should consider learning to stand out from the crowd:
# 1: data analysis
Data analysis is defined as a process of cleaning, transforming, and modeling data to uncover useful information.
Although it sounds simple, it has become evident in recent years that data analysis is extremely important in making business decisions.
For example, a business that is not growing may have to look back and analyze the data to find errors. Even if a business is booming, it’s still important to identify areas that are performing well – and what better way to do that than through data analysis?
Data analysis also includes collecting data using various software, cleaning the data, interpreting it and visualizing it in graphs and tables.
According to the Linkedin Top Startups in Singapore list, data analytics is one of the key skills employees of startups like GoBear, Homage, Zenyum, Stashaway, and Hmlet have.
Where to learn: This skill can be learned through free online courses, such as those on LinkedIn and Coursera.
# 2: Adobe Photoshop
Adobe Photoshop has been around for a good 30 years and has risen through the ranks to become the go-to photo editing tool.
Some of the jobs that require the use of photoshop include graphic designer, photographer, web developer, and artists.
However, in recent years the list has grown to include marketing staff, social media managers, and even public relations managers.
According to the Linkedin Top Startups in Singapore list, Adobe Photoshop is one of the top skills sought by employees of startups like Grain and Hmlet.
Where to learn: Besides learning the skill for free on YouTube, you can also sign up for a course run by Singapore Workforce Skills Qualification (WSQ) or through Adobe’s learning resources. It is also commonly taught as part of modules at universities and polytechnics.
# 3: social media marketing
Over a billion people worldwide, and around 4.6 million people in Singapore, are on social media.
According to the Singapore Business Review, Singaporeans spend an average of seven hours and nine minutes online per day.
With that said, social media is a great way for businesses to reach out to the masses to promote their products and services.
Most of Singapore’s big brands – from telecom operators, banks to food and drink companies – have a strong social media presence. Even traditionally offline businesses such as kopitiams found themselves on social networks.
According to the Linkedin Top Startups in Singapore list, social media marketing was one of the best skills for employees of startups like ShopBack, Secretlab, and Zenyum.
Besides startups, most businesses also have an in-house marketing team that will likely require social media marketers.
Where to learn: A quick Google search brings up countless courses in social media marketing, from the WSQ to the Digital Marketing Institute to LinkedIn.
# 4: SQL
SQL stands for Structured Query Language, and is considered the “premier data analysis language” and a standard programming language for relational databases.
For example, using SQL, one can store data about every customer that a company has ever worked with, from key contacts to sales details. They can then use the database to retrieve information instantly.
Although it is older than many other types of code, it is one of the most widely implemented database languages.
It is also said to be easier to learn than other languages, so it is certainly possible for beginners to acquire this skill.
Where to learn: W3Schools offers various SQL tutorials. Other places to learn programming and SQL include CodeAcademy.
# 5: digital marketing
Digital marketing is actually an umbrella term and social media marketing is a subset of the category.
It encompasses all the marketing efforts used to build brand awareness and increase engagement on digital platforms including blogging, email marketing, SEO optimization, etc.
It can also go beyond the internet to reach people in the offline world using digital means, such as TV and radio ads or billboards.
According to Singapore’s Top Linkedin Startups, digital marketing is one of the top skills sought by employees of startups like ShopBack, Secretlab, and Zenyum.
However, like social media marketing, almost all businesses need marketers and are likely to have an internal team.
Where to learn: SmartAcademy, General Assembly
The coding language is responsible for the functionality of a web page, such as dynamically updating content, creating animations, etc.
# 7: market research
Accurate and detailed information about a target market is essential to the foundation of any business venture.
Market research thus provides relevant data to help solve business challenges and enables strategies such as market segmentation and product differentiation.
The former refers to the identification of specific groups within a market, while the latter creates an identity for a product or service that separates it from those of competitors.
While some companies hire market research analysts, the skill is generally useful for people in marketing and sales roles.
Where to learn: Reading up on qualitative and quantitative research is a good place to start.
# 8: Responsible for customer relations
Customer relationship is typically present in all aspects of a business, but it is most prevalent in customer service.
It considers a company’s ability to react to current issues as well as approaches to improve future experiences.
It can also extend to marketing and sales, since these services have a significant influence on the company’s interactions with the customer.
There are also various customer relationship management software that businesses can use. This includes Microsoft Dynamics and Salesforce, which are used to gather customer information, easily pull reports, create workflows, and more.
Where to learn: Linkedin Learning has a handy list of the types of CRM software available and their relevant courses.
# 9: Python
Python is a general purpose coding language.
The language can be used for functions such as developing mobile applications, processing big data, and performing mathematical calculations and writing scripts (instructions for a computer system).
Some common job titles that use Python include entry-level software developers, data scientists, machine learning engineers.
Where to learn: In recent years, Python has been a highly sought after skill. Hence, it can be found on most of the major e-learning sites such as Coursera and Udemy – both options have basic level courses for beginners.
# 10: React.js
According to React, it is “painless to create interactive user interfaces.”
Areas of work that require the use of React include front-end web developers (building user interfaces). Some mobile engineer job listings may also specify the need for knowledge in React.
Where to learn: The official React.js site is a good starting point for tutorials on the subject.
Rebe competitive in the job market
As well as being aware of what employers are looking for these days, this list of skills also indicates the growing trend of digitalization in businesses.
Almost all of the skills on the list are tech related. Even traditionally physical work functions like customer relations have specific software to perform them.
It seems entirely plausible that the jobs available in other organizations – from large multinationals to SMEs continue to point to technology.
This is all the more true with the Covid-19 pandemic which shows us that in some unprecedented situations where businesses cannot reach customers offline, online is the best alternative.
Featured Image Credit: HRM Asia
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