11:37 a.m. PT — A source linked to Hailey’s brand tells us she owns the skincare brand, and the other Rhode owns the apparel brand. The source also points out that Hailey’s legal name is Hailey Rhode Bieber.
Hailey Bieber and her new skincare line are already being sued… they’re being sued for trademark infringement by a fashion line of the same name.
According to legal documents obtained by TMZ, clothing company Rhode NYC claims that Hailey and her company, Rhode, taken from her middle name, could easily erase all the hard work they put into their brand.
They say Hailey and co. had previously attempted to acquire the “RHODE” brand, but the owners Purna Khatau and Phoebe Vickers refused to give it up. Rhode NYC, founded in 2013, claims that the “Rhode” logo looks a lot like the one they have.
They think Hailey’s celebrity status is the reason her business is already taking off… not to mention her famous husband justin bieber also promoted the company to his 243 million Instagram followers.
The owners say they’ve run into trouble online before… people mistakenly tagged Hailey’s business instead of their own, which they say shows there’s clearly consumer confusion.
They’re asking the judge to force Hailey’s company to stop using Rhode’s name and come up with something else to avoid confusion and harm their brand.