Grab App’s New Feature For Online Grocery Delivery

Grab today announced the pilot launch of its new service called GrabSupermarket, which they say is not quite the same as the GrabMart you may be used to.

According to the team, GrabSupermarket is Grab’s first foray into its online grocery delivery service that will operate from a dark, fully functional and stocked store.

Dictionary time: A black store is a large retail facility that looks like a conventional supermarket or other store, but not open to the public, housing goods used to fulfill online orders.

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What to expect

From GrabSupermarket, you will be able to access a wide variety of household needs ranging from fresh produce, frozen food, packaged food and drink to home care, household products, personal health, supplements, and more.

These, they claim, will be available at low prices and with no delivery charges. There will also be no minimum order, nor limit on your order.

However, in the event that the items you have selected later prove to be unavailable for purchase, Grab will notify you and remove the items from your order.

However, if you want to cancel your entire order, you should contact their help center 24 hours before the scheduled delivery time.

You will only be charged for your order once it has been delivered to you, and payment will be made through the Grab app to maintain the cashless and contactless process.

GrabSupermarket VS GrabMart

So what’s the difference between GrabMart and GrabSupermarket?

GrabMart is designed to be an on-demand grocery delivery service, which means it can deliver urgent goods to you in 30 minutes.

On the other hand, GrabSupermarket is intended to replicate your traditional grocery store a bit more, where you don’t necessarily rush to buy products. Instead, you will buy in bulk.

GrabSupermarket does not offer 30 minute or even same day deliveries, you have to place your order first and then it will come the next day.

You can choose your delivery window between 8:00 p.m. and 10:30 p.m. the next day when ordering.

It should be noted that GrabMart also does not have a minimum order requirement, but the difference is that you will have a delivery charge which depends on each store you order from.

Who can experience it first

As this is only the pilot phase, Grab has limited access for those in Petaling Jaya, in the areas of sections 12 and 13.

Their FAQ states that it will eventually be opened to Petaling Jaya Section 12-17 for further testing, but no date is given yet.

How to access GrabSupermarket

If you are in the aforementioned areas, you can access GrabSupermarket by clicking on “Mart” in your Grab application, then typing “Supermarket” in the search box.

At the moment, there is no easier way to access it.

Initial concerns

The fact that there are no shipping costs sounds good, but one has to wonder if GrabSupermarket’s low prices will actually be as low as they are claimed.

As none of us at Vulcan Post stay in sections 12 through 13 of Petaling Jaya, we have not been able to quickly compare the prices of the GrabSupermarket offers against what you can get, for example, from Jaya Grocer or Tesco’s online grocery delivery services.

Also, while informing consumers before removing unavailable items from their order is a good call, the fact that canceling their entire order must be done through the Help Center seems more problematic than it is not worth it.

Grab should be able to track potential user volume to make order cancellations run smoothly. Hopefully a better solution to cancel orders can be found later.

Accessing GrabSupermarket in the Grab app is also not as convenient as you might hope, as it is not a small tile apart like “Mart”.

Sure, it’s enough to manually enter information here and there, but customers still love the convenience they can get.

However, it’s still at a very early stage of development, so I’m sure if the demand is there and consistent, Grab won’t hesitate to add a special tile for the service.

From what we know of the service so far, it appears to be a competitor to MyGroser, which also uses its own dark / cloud stores for its online grocery delivery service.

Editor’s Note: We will update this article with our results if we get more information about GrabSupermarket and how it is holding up against its competition in terms of price.

  • You can read more about GrabSupermarket here, and Grab here.
  • You can read other articles we’ve written on Grab here.

Featured Image Credit: Grab

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Jothi Venkat

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