6:01 p.m. Pacific time – The Kanye effect was in full force on the Gap website … so many people were clamoring for the jacket, the webpage crashed.
Sources familiar with the situation tell TMZ … that there were over 50,000 users on the site within the first 30 minutes of launch, overwhelming the website.
We are told that many people have tried, and failed, to add the jacket to their shopping carts … with many users receiving error messages.
Our sources say Gap did not anticipate an influx of traffic to the website… and Yeezy was instrumental in generating the most traffic in the history of the site.
The immediate interest is quite astonishing, given that the release was not preceded by any official announcement… the jacket went live at the same time as the QR codes were posted in major cities like Chicago and Los Angeles.
The first offer Kanye west and Gap are offering the public a jacket – a jacket you can’t really bundle up in… but it will still cost you a few Benjamins, plus tax.
The YEEZY Gap Round Jacket has officially arrived … the first piece of clothing from fashion company Ye and iconic American retailer that is now available for pre-order. His debut comes on a milestone… Mr. West’s 44th birthday.
As for the structure of it, it’s pretty straightforward. Like we said … it’s a coat – a down jacket with a heavy weight, made from recycled nylon … and, as you may have noticed, screams bright blue. We don’t know if it will come in other colors, or if it is.
The other feature that people point out … you can’t close or button up that damn thing, like at all. So this thing is clearly just for fashion, and it’s clearly a change for Gap. Oh, and it costs $ 200.
Regardless of what you * thought *, the YEEZY / Gap equipment would cost when they first announced this partnership … here is a first indication of what can happen, so you better start saving if you expected the traditional Gap prices. YEEZY is a little more expensive, folks.
BTW, Ye himself has been rocking this puppy lately… he was seen wearing the puffer jacket earlier this week, no doubt teasing his upcoming outing. So we have to ask … are you okay ???
Originally posted – 6:53 AM PT