Eco-Friendly Body Makeup Glitter Created By A Malaysian
For Jeen, starting a business in Berlin was never part of his plan.
“I left Malaysia 15 years ago to study industrial design in the UK. After I graduated I moved to London and worked in a Service Design agency for 4 years before deciding it was time to look for a new challenge, ”she shared.
4 years after the launch of Projekt Glitter, its products are already shipped to 7 countries in Europe and the United States.
They are also stocked at several retail stores in Germany and the UK, including Anthropologie and Dolls Kills in the US.
Her biggest challenge came when she first started the brand and had to manage everything on her own while working full time.
“I was a photographer, social media manager, customer support, postage and packaging, web designer, copywriter. Anything you can imagine! She exclaimed.
Whenever she didn’t have time for something else, she wondered if she wanted to continue. But ultimately, the passion and the desire to create bring it to life.
Glitter doesn’t come from trees… does it?
Projekt Glitter is a herbal glitter used for body and face makeup, a trend in festival culture in Europe.
Sequins can also be used for decorating purposes with arts and crafts.
It is created from cellulose, a natural plant-based film.
“This film is made from eucalyptus fibers, which we buy from responsibly managed plantations in Europe,” Jeen said.
After the glitter is washed, it takes about 3 months for them to biodegrade through heat, water, oxygen and microorganisms.
This makes it a sustainable alternative to traditional plastics, which contain microplastics and microbeads that take over 1000 years to degrade.
The idea for the business originated in 2016 from a combination of Jeen’s love for festivals, the planet, and you guessed it, glitter.
As a Malaysian, we wondered why Jeen had decided to start her business in Berlin and not in her home country, or even to ship the products to Asia.
That’s because her target market was largely focused on festival culture in Europe, which she also knew better after living there for so long, she replied.
She actually intended to bring Projekt Glitter to Asia this year, but COVID-19 has since delayed them.
Around the world, some of its biggest competitors are said to be festival fashion and accessory brands like Shrine in the US and Go Get Glitter in the UK.
Go Get Glitter is not in the green glitter scene while Shrine is. However, Jeen still manages to set Projekt Glitter’s products apart by focusing on end-to-end durability.
Sustainability, but make it fashionable
As people become more aware of the global plastic problem, there is an urgent need to shift to a more sustainable lifestyle, starting with changing our consumption habits.
Creating herbal glitter doesn’t come cheap. In fact, it’s 4 times more expensive than regular cosmetic glitter on the market.
This is because Jeen manufactures his product in Germany, not in China.
“When you talk about cost, you also have to take into account the long-term cost of plastic glitter, which is a microplastic, and its effects on the planet,” she said.
“My target audience is those who understand and care about the impact of their lives on the environment and will purchase products accordingly.”
Knowing this, she was convinced that if the alternative existed, people would definitely make the change.
Glitter is a luxury commodity, and a tube of our glitter will last for several festival seasons, so if you care enough about the impact you have on the world but still want to shine guilt-free, then the higher price tag glitter is actually nothing. the grand scheme of things.
Jeen, founder of Projekt Glitter
Big makeup brands must make the switch too
Large companies tend to be the ones with the most influence on start-up or end-trends, which means they control the behavior of mass consumers.
For example, if these companies stopped creating makeup with plastic glitter, their customers would follow because they would no longer have access to the product.
However, I don’t think companies would switch to herbal glitter so easily.
The big make-up brands will have to be encouraged to make this change and to use Projekt Glitter products.
Despite knowing this, Jeen is hopeful.
Microbeads have already been banned in Europe and the United States, so there is already increasing pressure for microplastics like glitter to go in this direction as policies change.
“That said, I have seen a growing trend among consumers looking for more sustainable solutions, at least in Europe, which has pushed beauty brands to create greener lines,” she added.
Currently, Projekt Glitter receives around 1000 orders on its website per year. They ship to countries like the United States, Brazil, and Switzerland to name a few.
Since inception, all profits have been reinvested in the business, allowing them to break even every year.
Although Projekt Glitter is still a passionate project for Jeen, she is in the process of expanding her product line and hopes to grow her business in the years to come.
- You can read more about Projekt Glitter here.
- You can read more about other Malaysian startups here.
Featured Image Credit: Projekt Glitter
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