An ice cream truck hits the road and offers people a dish best served cold…selling popsicles modeled after everyone’s favorite – or less favorite – billionaires.
We spoke with an employee of MSCHF, a Brooklyn-based arts collective, on Tuesday in Santa Monica — they parked their truck near the beach and are selling their billionaire “Eat The Rich” popsicles.
As the name suggests, they created ice cream pops that look like Elon Musk, Jeff Bezos, Bill Gates, Jack Ma and Mark Zuckerberg – the truck is covered in sayings like “Gobble Gates” and “Suck Zuck”.
We’re told Elon has been their number 1 seller lately – and it’s a mix of haters and real fans who want to bite the guy.
The art collective, owned by Gabriel Balleyis about creating commentary on various things in our culture, and that $10 price tag for a single popsicle is just one of the many ways they’re making a statement about their frozen billionaires.
FYI – you’ll notice that only the male figures are made into a tasty treat…and it’s all to do with public opinion.