The COVID-19 pandemic has had a negative impact on the job market, causing hiring freezes, pay cuts and staff cuts.
The British electronics firm Dyson is not spared. He announced yesterday (July 23) that he will cut 900 jobs worldwide due to the impact of COVID-19 on consumer demand.
Of that figure, 600 jobs will come from the company’s UK operations. Those affected will primarily be retail and customer service staff, and they will be redeployed to other roles when possible.
Dyson did not specify the remaining 300 jobs.
In total, the planned layoffs will affect around 6 percent of the company’s global workforce, which has 14,000 people.
In an emailed statement, a spokesperson for Dyson said demand “remains strong” for its products, which range from floor cleaners and air purifiers to hairdryers and lighting, but how who people bought them had changed.
“The COVID-19 crisis has accelerated changes in consumer behavior and therefore requires changes in the way we interact with our customers and how we sell our products,” the company said.
“We are evolving our organization and reflecting those changes to make us faster, more agile and better able to grow sustainably.”
Dyson courted controversy last year over the decision to move its UK headquarters to Singapore, where it planned to manufacture an electric vehicle before abandoning the project.
It was billed as the first electric car manufacturing plant in Singapore, but Dyson scrapped the $ 4.3 billion plan last year. 20 Singapore employees were affected by the closure.
In July of last year, the CEO of Dyson said the company expects its workforce “to grow dramatically over the next few years,” although he did not reveal any exact figures.
It also intends to double its workforce at its science park facilities, which would create 190 additional jobs over the next five years.
Separately, Dyson also announced plans to hire more than 2,000 people in Singapore, Malaysia and the Philippines over the next four years.
On its job portal, Dyson is currently recruiting for 27 positions in Singapore, including engineers, software analysts and project managers.
You can check out his career page here.
Featured Image Credit: Gareth Phillips
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