Digitalising Business Cards & Social Links With A Pin
It’s very common these days on Twitter or Instagram to see people include their Linktree or Carrd on their bios.
For those who don’t know them, these are platforms where you can put all kinds of links together in one place like your social media accounts, websites, etc.
With platforms like these, you could say that business cards have been pushed further into the realm of darkness, especially since we also had business card digitization some time ago.
However, these platforms are only practical for connecting virtually, so believing that there should be something like this for real exchanges, Kelvin Ong and Vinay Rajan co-founded TAG.
Concerns for the environment
According to Adobe, 88% of business cards distributed are thrown away in less than a week, mainly because people don’t need the service of the person distributing the business card.
Although I have never thrown away business cards, I can understand why people do this because most of the business cards I have received have been given to me without my asking for them.
“There’s also the problem of the limited information you can put in business cards, as well as the high cost of reprinting, which negatively impacts the environment,” Kelvin told Vulcan Post.
Therefore, the duo launched TAG in December 2020 to solve the problem through a tap-and-go concept, where a user can transfer all of their contact details such as their phone number, WhatsApp, email, address of the business, etc. directly on the recipient’s phone. during physical meetings.
Give up business cards for good
As mentioned, while this concept is similar to platforms like Linktree and Carrd, the difference is that you don’t have to go through the process of requesting their social links and can just tap their phones to send. details in person.
“TAG uses NFC (Near Field Communication) technology, which is the same technology as Touch ‘n Go cards, EZLink cards, Samsung Pay and Apple Pay. The receiver also does not need to download an app to receive the business card, ”explained Kelvin.
For their users, all they have to do is get the TAG pin and fill in their contact information and social media platforms on the app.
Even if they were the only ones at an event with the pin and the TAG app, everyone else they met could still receive their details with just a tap.
Another key difference between their technology and consolidated platforms like Linktree and Carrd is that you can choose which apps or contact details you want to share with the person.
Say if I were to meet someone in person and they asked me for my social networks, I could just give them the accounts I want them to have like LinkedIn or Instagram, and exclude more private contact details like my phone number or Snapchat.
Besides business cards, their technology can be used to get WiFi, menu, or even track someone’s lost dog.
Although we already have apps with QR codes for networking purposes, the advantage of this technology is that you don’t need to open a scanner app or a camera for it. All you have to do is just tap your phone on the pin.
As for missing dogs, for example, if you see one with a TAG pin on their collar, you can simply tap your phone on the pin to reveal the owner’s details for the return.
Business cards are cheaper, but are they worth it?
The price of TAG pins ranges from RM88 to RM108, although they are currently sold at 30% between RM61.60 and RM75.60. The more colorful the design, the more expensive the brooch.
Besides solid colors, their other designs include SEA flags like Malaysia, Singapore and Indonesia, durian, holographic looking brooch, etc.
Depending on which merchant you go to for business card printing, the price can be around RM15 to over RM30 for 100 pieces.
But Kelvin shares that unlike business cards, their pin is waterproof and durable, so you don’t have to reprint once you run out of business cards or need to change certain details instantly.
“Businesses can also personalize their company logo on the pin, which will potentially increase their brand visibility wherever their staff go and use their phones,” he added.
See the opportunities in the pandemic
Now, choosing to introduce this product during the pandemic, when most people are staying at home, is the complete opposite of their business since it requires in-person eavesdropping.
However, Kelvin explained, “The TAG feature is not limited to sharing contacts and social profiles in person, as it can also be used by catering businesses, hotels, resorts, spas and coffee shops. as a replacement for QR codes, which are limited to opening a single digital menu. ”
With their pin, customers can open menus, get free Wi-Fi, access their social media pages and visit sites all in one.
In their first month of launch, Kelvin said they already have 150 active users and have sold hundreds of TAG pins.
“Our current challenge is that TAG is a product of the Blue Ocean, and therefore needs more product awareness,” Kelvin said.
Dictionary time: A blue ocean strategy refers to a market where the product has little or no competition.
“People have never seen such a product before, which is why we need more time and effort to educate the market about the benefits that TAG could bring to their businesses and their daily lives,” a- he told Vulcan Post.
- You can read more about TAG here.
- You can read other startups we’ve written about here.
Featured Image Credit: Kelvin Ong and Vinay Rajan, Co-Founders of TAG
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